US industry leaders expect online advertising spend to double by 2007, according an American Advertising Association survey. The second annual AAF Survey of Industry Leaders on Advertising Trends, which involved 121 leading advertisers, showed that on average 8.35% of the media budget was allocated to online advertising in 2004. By 2007, however, this figure is… Continue reading US Online Spend To Double By 2007
ARCHIVE ▸ The Media Leader Staff
The internet now accounts for 20% of total media consumption in Europe as the amount of time people spend online continues to increase rapidly, according to the latest research from the European Internet Advertising Association. The pan-European study, carried out by Millward Brown, shows that television still leads the field in terms of media consumption… Continue reading Internet Accounts For 20% Of European Media Consumption
In an industry where reach used to be the priority (now that is only the case in less mature markets such as Africa, India, Pakistan and China), connection strategies are now key, according to Frank Harrison, strategic resources director at ZenithOptimedia Worldwide.In an important, extensive presentation at the MRG Madrid Conference, (that would certainly have… Continue reading ZenithOptimedia’s Harrison Suggests New Research Tool
The Financial Times is believed to be considering plans to close its weekly Creative Business media supplement, as part of an extensive £7 million cost cutting drive.Reports suggest that closing the supplement would save around £400,000 a year for the paper, which posted a loss of £32 million last year as advertising revenues slumped and… Continue reading Financial Times Could Close Creative Business
Carat has announced plans to invest in a long-term research project designed to provide advertisers with a complete picture of the UK consumer landscape.Over the next few years the agency plans to invest a six-figure sum in the Project Britain initiative, which aims to provide clients with a composite understanding of modern British life via… Continue reading Carat Launches Project Britain Research Study
A survey of 17 respondents, shut in a room, awaiting the opportunity to participate in some TV programme research with a camera attached to their heads and a copy of the Sun and Times in front of them. It doesn’t seem on the face of it to be the most standard (or likely) way to… Continue reading News International Outlines Readership Study
Carat has secured a deal with Kelvin MacKenzie’s talkSPORT that will see the national speech-based station promote the launch of new and improved Guinness Draught from a can during its drive-time show.The six-figure booking will see talkSPORT’s drivetime duo, Patrick Kinghorn and Tony Cascarino, present a specially created guide to the best in home entertainment.… Continue reading Carat Puts Together Guinness Deal For talkSPORT
ITV3, the new digital entertainment channel for older viewers, has announced a strong performance in its first week of operation, notching up an impressive share of viewing and outperforming rivals in terms of viewing.According to the broadcaster, ITV3 saw the strongest multi-channel launch of recent years on 1 November, notching up a share of 3.46%… Continue reading Figures Show ITV3 Getting Off To Flying Start
Freeview will today tell the Government that the cost to consumers of converting Britain to digital television is likely to be in the region of £1 billion, a third more than previously estimated.Research commissioned by Freeview shows that the cost of digital terrestrial television more than doubles for nearly a third of those who buy… Continue reading Digital Britain Will Incur £1 Billion Bill