The Institute of Practitioners in Advertisers (IPA) has launched a Valentines message board raising money for NABS, the charity for the marketing communications industry, providing support for anyone working in advertising, design direct marketing, media planning, buying and sales, public relations and sales promotion.Media folk can post a message on the IPA website for £5.00… Continue reading IPA And NABS Gear Up For Valentines

Internet provider AOL is the latest British internet service provider (ISP) to double the speed of its broadband products without charging online customers more. The following six months will see the company rolling out the upgrade to its 750,000(ish) UK broadband users.The increase of speed in the online technology coincides with AOL UK’s new distribution… Continue reading AOL To Double Broadband Speed At No Extra Cost

International media group, Pearson’s flagship publication, The Financial Times has announced that it will launch its annual Lunch with The FT promotion this Saturday, 12 February.The national promotion, sponsored by British Airways, involves 150 ‘hand-picked high quality restaurants offering special lunches for £12.50 or £15 and is part of a special 16 page colour food… Continue reading Financial Times Launches Lunch Promotion

Confidence in the European media industry looks set to continue this year, indicating that the mergers and acquisitions (M&A) arena will be worth watching in 2005, according to a new PricewaterhouseCoopers report released yesterday. PwC, the audit and corporate finance group, is anticipating in excess of 110 transactions in 2005,compared to the number of deals… Continue reading Confidence In European Media To Fuel M&A

The Advertising Association’s (AA) forecasting skills have today been criticised by IPC Media, warning that the industry body’s advertising expenditure predictions could be misleading. Questioning the Association’s ability to make accurate forecasts, in a letter written to Media Week, Christina Hartley, IPC’s group ad marketing director, says: “The latest 2005 figure for the sector [consumer… Continue reading AA Forecasting Criticised By IPC

Media and communications group, Aegis has announced the appointment of Robert Lerwill as chief executive, taking over from Doug Flynn who has held the position since 1999.Lerwill, who will take over the role in late March, is currently a non-executive director of Aegis, joining the Group’s board in 2000. Prior to working at Aegis, Lerwill… Continue reading Aegis Announces Successor To Flynn

Golden Wonder is teaming up with the leading provider of SMS marketing services, Text Marketer, to launch one of the biggest ever prizes via an on pack SMS competition, offering Golden Wonder customers the chance to win one of 25 Beetle convertibles.The competition called “Crack the Keycode” will see consumers play to win one of… Continue reading Golden Wonder And Text Marketer Team Up To Offer SMS Competition

Cable and Wireless owned broadband provider, Bulldog is introducing the first pay as you go 4 Megabits per second broadband plus service, enabling users to pay only for the time they spend online.Bulldog has introduced two new services, Start@ctive and Call@ctive, which are specifically designed for the budget conscious home user, offering the benefits of… Continue reading Bulldog Introduces Fastest Pay As You Go Broadband Service

The Institute of Practitioners in Advertising (IPA) has awarded its BOB awards (Best of the Best) to five agencies for producing consistently outstanding work throughout 2004.Bartle Bogle Hegarty was awarded Best Creative Agency for a large company, while Wieden + Kennedy was awarded the Best Creative Agency for a small firm, after its work on… Continue reading IPA Announces BOB Awards

Guardian media group (GMG) owned radio station, 100.4 Smooth FM is launching on Sky Digital later this month, giving it a country-wide broadcast reach. The station, which currently services the north west of England, will be available on channel 878 from Valentines Day, 14 February.The latest audience research, released last week, reveals that quarter four… Continue reading Smooth FM To Broadcast Nationally