Media super-regulator Ofcom has announced its Annual Plan for 2005, setting out the watchdog’s key priorities for the next financial year and inviting industry opinion on its proposed areas of concern.The watchdog has opened its plans for consultation until 3 March, with the final version of the plan to be published in April. Setting out… Continue reading Ofcom Sets Out Plan Of Action For Coming Year

Emap Advertising and OMD UK have announced an exclusive deal between Kiss Radio and easyJet, offering 48 Kiss listeners the chance to win trip to a series of club nights in Chamonix in the French Alps.The three month campaign, brokered by OMD UK, will offer prizes during a dedicated competition week in each month of… Continue reading Emap Unveils Latest Marketing Push For Kiss

The Office of Fair Trading (OFT) has told broadcaster TV Eye to amend certain arrangements governing the sale of advertising airtime, after a complaint by the Institute of Practitioners in Advertising (IPA). The OFT was concerned that arrangements put in place by TV Eye enabled broadcasters ITV, GMTV, Channel 4 and Channel 5 to agree… Continue reading TV Eye Told To Amend Advertising Airtime Sales

Sales of digital radios in December surpassed previous expectations, soaring past the one million mark, according to data released today by the Digital Radio Development Bureau (DRDB). Preliminary figures from electronics industry auditor GfK indicate that cumulative sales of digital radios throughout 2004 easily met the one million target set by the DRDB at the… Continue reading Sales Of DAB Radios Exceed 2004 Estimations

A record number of texts were sent in 2004, with mobile messaging hitting the 26 billion mark, breaking the previous yearly forecast of 25 billion, according to new data published by the Mobile Data Association (MDA). December saw text messaging reach an all time high, with the total number of texts sent reaching 2.4 billion,… Continue reading 2004 Breaks Records For Text Messaging

The US is set to a see a substantial shift in national advertising moving to the internet in 2005, with analysts Merrill Lynch predicting that online adspend will increase by 19% in the coming year. A recent survey of 15 national newspaper advertisers by Merrill, has highlighted their increasing reluctance to pay higher ad rates… Continue reading US Shifts To Online Advertising

Consumer publisher Highbury House has announced a radical relaunch programme for all three of its home interest titles, Real Homes, Inspirations and Home, hoping to boost their fortunes before launching subsequent magazines in the sector.The overhauls will take place in March, with all three titles receiving a facelift. The publisher also states that work on… Continue reading Highbury Revamps Home Interest Titles Ahead of Launches

The increasing penetration of personal video recorders (PVRs) is causing growing concern for advertisers, with homes using the technology skipping through 77% of ad breaks during the 42% of shows that are recorded, according to new research due to be unveiled today at the Oxford Media Convention.The new study, by media buying agency PHD, forecasts… Continue reading PVRs Present Increasing Threat To Television Advertisers

IPC Media has cut the price of its popular What’s on TV guide, reducing its regular cover price to provide readers with better value but retaining all the TV news and views, as well as comprehensive weekly listings information.The title’s cover price will fall to 35p from the issue dated 29 January, a move which… Continue reading IPC Boosts TV Guide Value With Lower Cover Price

A new channel has been made available on digital TV service Freeview, by mobile telecommunication and broadcast transmission infrastructure company Crown Castle.The company is taking sealed bids from interested parties up to the 31 January, with broadcasting expected to start as early as 1 April this year. The initial contract term will be for 12… Continue reading Crown Castle Puts New Freeview Channel Up For Grabs