Mobile marketing is predicted to rocket in popularity in 2005, with the coming year forecast to be the “breakout year for mobile marketing” according to a recent report by US analysts eMarketer. eMarketer’s new report, “Mobile Marketing and M-Commerce”, plots three potential scenarios for the spending growth for wireless advertising and marketing over the next… Continue reading Mobile Marketing Forecast To Rocket Over Next Two Years

A £150 million investment programme by the Telegraph Group, will result in 90 journalists losing their jobs from the Group’s flagship newspapers, The Daily and Sunday Telegraph, the company announced today. The organisational cuts are to be implemented to fund a £150 million investment in colour printing and increasing pagination, giving both papers an extra… Continue reading Telegraph To Cut 90 Journalist Jobs

Mobile telecommunication and broadcast transmission infrastructure company, Crown Castle UK has closed bids for its vacant Freeview slot, ending a bidding war believed to have attracted offers as high as £7.3 million. The space became available due to technology improvements and advances in compression technology, thus reducing the bandwidth required to transmit TV channels. The… Continue reading Bidding Closes For Freeview Channel Slot

Outdoor advertising company, JCDecaux has announced an increase of 5.7% in revenues, totalling €1,631.4, revealing a strong performance in the second half of 2004, with organic revenues reported to have grown by 6.8%. The solid results are stronger than the company predicted in its October forecast (see Another Record Quarter For JCDecaux As Revenues Climb… Continue reading JCDeaux Performs Ahead Of Advertising Market

December saw a surge of popularity amongst viewers for interactive TV advertisements, with a flurry of activity over the Christmas period leaving some advertisers struggling to cope with demand, according to iTV specialists Press Red.According to Press Red, a campaign for Grolsch lager was pulled from broadcast after only three days after the offer of… Continue reading Interactive Ads See Surge In Popularity Over Christmas

UK TV advertising revenue is predicted to be increasingly fuelled by multi-channel broadcasters as traditional commercial channels become constrained by the success of their digital counterparts, according to a report by PricewaterhouseCoopers, commissioned by Government regulator Ofcom. The report identified two different scenarios for the adoption of digital TV technology by households in the run… Continue reading Multi-Channel TV Predicted To Lead Adspend

Wireless Application Protocol (WAP) usage over Christmas 2004 enjoyed a 23% increase on the same period in 2003, with a daily average totalling more than 40 million downloads, according to figures released today by the Mobile Data Association (MDA). The overall number of page impressions viewed during 2004 reached a staggering 14.6 billion, creating a… Continue reading 2004 Exceeds Predictions For WAP Usage

The UK is leading Europe in terms of DAB digital radio penetration, with the end of 2004 seeing 1.2 million units in households, a 178% increase compared to 2003, according to new research released by the World DAB Forum. Four years ago, digital radio penetration was just 35,000, but increasing volume in sales shows the… Continue reading UK Leads Europe In Digital Radio Penetration

The customer publishing industry continues to perform well, with turnover during 2004 topping £385 million, signalling an increase of almost 10% since 2003 and a massive 244% rise in the last decade, according to the latest report from market research company Mintel. The study, commissioned by the Association of Publishing Agencies (APA), has forecast that… Continue reading Strong Future Forecast For Customer Magazines

Satellite heavyweight, BSkyB, has announced very positive interim results for the second quarter of 2004, revealing 192,000 new subscribers in the six months to December 31; bringing it closer to reaching its 8 million subscriber target by the end of 2005. Total revenue for Group has seen an increase of 10%, taking it to £1,945… Continue reading BSkyB Closes In On 8 Million Subscriber Target