Nielsen Media Research has announced plans to delay its measurement of US digital video recorder(DVR) households until 2006. At the same time, the company has responded to US industry pressure for independent, third party research to make its TV ratings methods more accountable, by funding $2.5 million in methodological research on TV audience measurement. Both… Continue reading Nielsen To Delay Measurement Of DVR Household Viewing

Five’s Joey lost over one million viewers last night, with the Friends spin-off being watched by a peak of 2.8 million viewers and a 11% audience share, compared to last week which saw over four million people tune in.The eagerly anticipated show follows popular Friends character Joey Tribbiani as he moves to Hollywood. Last weeks… Continue reading Joey Loses Over A Million Viewers

Welsh beer brand, Brains has booked a sponsorship package from student union television specialists, SUBtv for this year’s 6 nation rugby championship.The deal will see Brains enjoy a package comprising of two stages, live matches and rugby programming, and will be broadcast on the SUBtv screen network in universities.Brains will be allocated 25% of the… Continue reading Brains Beer To Advertise With SUBtv

On the other side of the Atlantic, Nielsen Media Research has announced plans to delay its measurement of digital video recorder (DVR) households until 2006. At the same time, the company has responded to industry pressure for independent, third party research to make its TV ratings methods more accountable, by funding $2.5 million in methodological… Continue reading Nielsen Delays DVR Measurement In America

Capital Disney, the digital radio station for 8-14 year olds has announced the launch of its Most Requested Chart, giving listeners the first chart voted for purely by children who text in or vote via the website for their favourite song.The votes form both The Most Requested Chart Show, which will be broadcast every Saturday… Continue reading Capital Radio Launch Interactive Chart

Government watchdog, Ofcom has awarded the latest licence in its programme of development for the nation’s radio spectrum to ACE FM, part of Midlands News Association regional press groupACE FM’s new FM local commercial radio licence will provide Kidderminster and local surrounding area with a locally focussed music, news and information schedule for 25-54 year… Continue reading Ofcom Awards Kidderminster FM Licence To ACE FM

Radio broadcaster, Capital FM, has agreed to sell Century FM so that the Competition Commission does not investigate its merger with GWR Radio. In a statement posted this morning on the stock exchange, the Office of Fair Trading (OFT) said that the merger of Capital and GWR could lead to a ‘substantial lessening of competition… Continue reading Capital To Sell Century FM

Cinema advertising is predicted to enjoy a strong performance in 2005, with revenue increasing by 6.6% in 2004, according to recent figures released by the Cinema Advertising Association. The cinema industry as a whole continues to go from strength to strength, with total UK admissions growing by 4% in 2004, to reach 171 million. New… Continue reading Cinema Growth Good News For Advertisers

Customer satisfaction with online retail supplies has fallen, despite a healthy rise in internet shopping over Christmas 2004, according to a new report by US analysts eMarketer. New research for the American Customer Satisfaction Index (ACSI), from ForeSee results, finds that consumer satisfaction with e-commerce has declined from a score of 80.8 in 2003 to… Continue reading Online Consumers Satisfaction Drops

The first half of 2005 will remain tough and volatile for the radio advertising, with recent mergers and acquisitions in the industry predicted to keep the market focused on potential break up valuations, according to analysts Merrill Lynch. The recent speculation around the proposed takeover bid by private equity group 3i of Scottish Media Group… Continue reading Merrill Predicts Rocky Road For 2005 Radio Advertising Industry