TV looks set to perform strongly in the first quarter of 2005, with increases in advertising revenues seen across all major broadcasters. Commenting on the predictions, Reece McLachlan of Media Com told MediaTelINSIGHT: “This is an encouraging return to form, TV continues to remain the largest medium contact with consumers. This demonstrates the unique power… Continue reading TV Adspend Predicted To Rocket In Q1 2005

Sales of online films look set to make almost $1 billion by 2010, with the impact of piracy predicted to be less severe than expected, according to a new report published by Informa Telecoms & Media, due to be released on Monday. The report reveals that the cost to the industry from digital piracy was… Continue reading Online Films Set To Make $1 Billion By 2010

Mobile phone operator mm02 has announced that it is launching the only own-branded 3G handset in the UK market, planned for release on 1st February. The news of O2’s entrance into the third generation mobile phone market will help to enforce previous estimations by industry intelligence group, Wireless World Forum, that subscribers of 3G mobile… Continue reading 3G Market Set To Expand

Student union television specialists, SUBtv is sponsoring the National Student Music Awards, and has signed up online music site, Wippit, as its digital download partner, which will be used for online voting and promotions.SUBtv is sponsoring and organising the event and will be providing facilities for filming and recording the bands. Thirty finalists have already… Continue reading SUBtv To Sponsor National Student Music Awards

BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons Station Survey Period Ending Dec 03 Ending Dec 04 % Ch 1Xtra from the BBC Q 248 288 16.1 BBC 6 Music Q 155 238 53.5 BBC Asian Network Q 159 138 -13.2 BBC Asian Network UK H 453 535 18.1 BBC Essex Q 254… Continue reading RAJAR Results Q4 2004: Performance By Ownership

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Dec 2003 Ending Dec 2004 % Change Passion 107.9 Y 11 22 100.0 Star 107 (Cambridge/Ely) Y 19… Continue reading RAJAR Results Q4 2004: Local Commercial Stations

Magazine publisher, Highbury House Communications, saw a 26% rise in share price yesterday, after the Group confirmed that it had received an approach that could lead to a possible take over bid for the company. Yesterday, the stock market saw Highbury shares increase from 1 7/8 to 9 1/4p, valuing the business at around £30… Continue reading Highbury Share Price Rises On Possible Take Over Bid

Sales of digital radios reached 346,400 during December 2004, bringing the cumulative total for 2004 to 837,500, according to official sales figures released today by the Digital Radio Development Bureau (DRDB). The latest data collated by electronic industry auditor GfK, reveals that the overall total of DAB products in UK is now 1,272 million, confirming… Continue reading Digital Radio Sales Surpass Five Year Forecast

Email marketing campaigns over the festive season, were automatically deleted by 60% of receivers in the US, according to a new consumer survey conducted by email intelligence body, Return Path. The survey, of 723 US consumers between the ages of 18 and 54, gave a mixed report on the effectiveness of email marketing campaigns during… Continue reading Email Campaigns Receive Mixed Reception

The Chartered Institute of Marketing (CIM) has appointed Lord Heseltine, chairman of Haymarket Group, as its President.Heseltine is an advocate of marketing and brings extensive experience in business leadership from both the private and public sectors to the CIM.Commenting on his appointment, Lord Heseltine said: “I am delighted to put my name behind CIM and… Continue reading Lord Heseltine appointed President of CIM