ITV2 has secured Northern Rock to sponsor its coverage of Newcastle United’s UEFA Cup games, beginning with the team’s first home outing against Dinamo Tibilisi on 4 November.The finance brand will also sponsor Newcastle United’s away game against Sochaux on 25 November and the home game against Sporting Lisbon on 16 December.The deal, which includes… Continue reading ITV2 Secures Sponsor For Toon Army’s UEFA Matches
ARCHIVE ▸ The Media Leader Staff
Online advertising spend looks set to overtake that of radio by Christmas following a period of sustained growth, according to new figures from the Internet Advertising Bureau and PriceWaterhouseCoopers. Online had not been expected to overtake radio in terms of adspend until 2007, but the latest research shows that the rapid growth of paid-for search… Continue reading Online Adspend To Overtake Radio By Christmas
The Advertising Standards Authority today takes over responsibility for handling complaints about television and radio commercials in one of the biggest shake-ups of advertising regulation in recent years.Media super-regulator Ofcom has contracted out the rules governing broadcast advertising to the ASA, in a move that will see the watchdog widen its existing remit from press… Continue reading ASA Extends Powers Under New Regulatory Regime
The BBC has launched its vision for a broadband Britain by calling on the Government and the new media industry to work together to avoid the creation of a ‘digital underclass’.The BBC’s director of new media and technology, Ashley Highfield, appealed for the ‘collaboration and co-operation’ of the industry’s key players to launch a digital… Continue reading BBC Sets Out Vision For Broadband Britain
Continued rumours of a sell off for the BBC’s commercial arm, BBC Worldwide, indicate that the Corporation will embark on a profit-doubling programme before auctioning off the division in two years’ time.According to reports, the move could “fatten up” the BBC’s revenue-producing commercial arm, potentially adding an extra £1 billion to the value of the… Continue reading BBC To Double Worldwide Profits Before Sell Off
Ofcom has today tightened the rules governing alcohol advertising on television following a prolonged consultation period with advertisers and industry trade bodies.The revised code significantly strengthens the regulator’s existing rules on the promotion of alcohol, banning several widely used advertising strategies and seeking to protect the under-18s from adverse advertising-based influences.The code now requires advertisements… Continue reading Ofcom Finalises Revamped Alcohol Advertising Code
Capital Radio’s proposed £711 million merger with GWR could be delayed by up to six months if advertisers and rival radio groups call for a Competition Commission enquiry into the deal.Influential advertising groups ISBA and the IPA are concerned that the merged entity, which would control more than 40% of national radio advertising revenue, would… Continue reading Capital/GWR Merger Could Face Competition Enquiry
ITV Sales will next week launch its long-awaited ‘Values of Fame’ marketing programme in an attempt to convince brands of the benefits of television advertising.The campaign, which has been developed as part of ITV’s effort to become more client focused, will centre around the proposition that television is the medium that best guarantees advertisers the… Continue reading ITV Launches Campaign To Boost Television Advertising
The BBC has launched its vision for a broadband Britain by calling on the Government and the new media industry to work together to avoid the creation of a ‘digital underclass’. Delivering the keynote speech at last week’s Broadband Britain Summit, Ashley Highfield,the BBC’s director of new media and technology, appealed for the collaboration and… Continue reading BBC Pushes For Broadband Britain
By 2010, a third of the UK population will have access to a PVR, providing viewers with the ability to skip commercials. New research from Starcom states that there are 420,000 PVRs currently in use in the UK. This figure is predicted to increase to 5 million in the next four years, as penetration is… Continue reading PVRs Penetration To Reach 30% By 2010