ITV has appointed two creative diversity planners to drive greater inclusion both on and off screen and help implement the commercial broadcaster’s Diversity Acceleration Plan, launched earlier this year
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Emodo Supply, verified by Three UK, aims to deliver a marked reduction in wasted impressions and significant improvements in return on advertising spend.
The Advertising Association (AA), in partnership with the IPA and ISBA, has launched an initiative to help UK advertising respond to the climate crisis caused by CO2 emissions.
ITV’s CEO, Carolyn McCall has predicted an annual rise in advertising revenues for the final quarter of 2020.
Mediatel Events’ Marketing to the CFO’ webinar discusses the framework and disconnect between CMOs and finance.
GroupM has announced a new operating structure designed to serve clients’ evolving needs and enable greater collaboration across the group.
Ebiquity has promoted Ruben Schreurs to the newly-created role of group chief product officer.
Wavemaker has promoted Emma Slater and Christiaan Lette to UK leadership roles within the media planning and buying agency.
The UK advertising market is not expected to recover fully until 2022, according to a revised forecast from the latest Advertising Association/WARC Expenditure Report.
The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report