The Advertising Standards Authority (ASA) has launched a campaign in Scotland designed to rebuild public trust in advertising and promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
ARCHIVE ▸ Mike Fletcher
ITV has launched Studio 55 Ventures – a search for new media ideas aimed at enhancing the broadcaster’s reach amongst 16-34 year-olds.
More than 30 new brands have embraced ITV advertising since the start of lockdown in the UK, according to ITV Commercial.
Advertisers are able to execute national or local bus advertising campaigns within 72-hours of booking thanks to a product launched by Global today.
Facebook has confirmed plans to roll-out its news service to five more countries in the coming months, after launching in the U.S last year
Almost 160 age-restricted ads broke advertising rules by appearing in children’s media during a three-month period, according to the ASA
Lockdown Britain was more responsive to direct mail (DM) campaigns than at any point in the three years since JICMAIL began tracking activity
Fortnite has got itself banned from the Apple App Store but as Mike Fletcher explains, it looks to have been a sublime marketing manoeuvre
ITV has confirmed that more advertisers are starting to return following the coronavirus crisis.
Public Health England became the UK’s biggest advertiser during the three months of lockdown.
