The UK advertising market is not expected to recover fully until 2022, according to a revised forecast from the latest Advertising Association/WARC Expenditure Report.

The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report

More than 60% of companies remain committed to investing in their brand, according to a new IPA/Financial Times study.

Bassil discusses maternity leave during lockdown, why brands are in a state of ‘disconnection’, and Digitas’ five year strategy.

Reach, the UK’s largest newspaper publisher is seeing a ‘strong recovery’ in digital advertising following revenue and profit falls for the first half of the year

Television advertising helps brands to be perceived as more popular and successful, according to research commissioned by Thinkbox

Social platforms including Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content.

Baumann tells Mediatel News her thoughts on Brexit, adapting to Covid, diversity, and why she thinks digital beats big broadcast campaigns right now.

The World Federation of Advertisers has published its long-awaited framework and technical solution to ensure a better overview of the reach and frequency of advertising.

Nationwide is the first brand to take advantage of a new service to help brands and agencies reach more diverse audiences currently being missed by many campaigns.