City A.M. has added another string to its bow by offering a free mobile podcast to commuters with Bluetooth mobiles at London’s Waterloo and Liverpool Street stations.It all starts this evening at 5.30pm at Waterloo – Liverpool Street takes part later in the week – with animated commercials on Titan Transvision screens urging passers-by to… Continue reading Bluetooth Meets Its Waterloo

Big Brother was battered by Eurovision on Saturday as the song contest picked up an average of 7.4 million adult viewers, a 36.5% share of all adults watching television at the time.Well over 9 million adults watched the finale as Finland’s Lordi romped home with their outrageous brand of theatrical heavy metal.In contrast, Big Brother… Continue reading Eurovision Trounces Big Brother

Big Brother blazed back onto our screens last night, with its most successful launch night ever, in a gaudy explosion of freaks and geeks once again vying to win our affections.An average of 6.2 million adults watched last night’s opening show, compared with last year’s average of 5.1 million, giving a 29% share of viewing.… Continue reading Big Brother Bounces Back And Blows Away The Opposition

US search engine Google is the most loved brand, according to a survey carried out by the communications company Joshua in conjunction with Marketing Magazine.It gained 31.6% of the vote, with Tesco in second place on 28.6%, while budget supermarkets Lidl and Kwik Save were the least popular stores.Mathew Howells, a director at Joshua, said… Continue reading We All Go Ga-Ga Over Google

An interactive war is on the cards as Five, Channel 4 and IDS look set to join ITV in a cross platform interactive advertising operation that could challenge BSkyB’s domination of the field.Emuse Technologies has already signed ITV as the first partner for its service, which offers advertisers interactive bandwidth on Freeview, cable, and Sky,… Continue reading Broadcasters Join Forces For iTV Alternative

Nokia announced today that it is to continue sponsoring ITV’s hit talent show The X Factor, with a celebrity version, The X Factor: Battle of the Stars, soon to hit our screens.Nokia is also sponsoring the third series of The X Factor later this year, and the renewed deal includes a full broadcast package on… Continue reading Nokia Renews Sponsorship Deal With X Factor

Shares bounced back up again today after yesterday’s heavy losses caused by disappointment at the cut in interest rates by the Bank of England (see Interest Rates Cut By 0.25%) and further turmoil on overseas markets.The FTSE-100 Index of top shares stood up 57.4 at 4,756.3 within moments of opening.

Sky TV has appointed Universal McCann as its new media agency. McCann will take over the handling of all planning and buying of Sky’s media from Zenith Media. The takeover date has yet to be confirmed.Sky TV: 0171 705 3113

Carlton Communications has begun talking to BT about creating interactive TV services if the British Digital Broadcasting consortium, which includes Carlton, Granada and BSkyB, wins the digital terrestrial television licence which is being advertised by the ITC.According to a report in today’s Times BDB wants BT to develop interactive services such as home banking and… Continue reading BT And Carlton In Digital Terrestrial Talks

NYNEX CableComms is screening the Sky pay-per-view boxing match on 3 May using its interactive booking service. Customers will be able to ‘book a seat’ in their lounge via their remote control; this is known as impulse pay-per-view. Other customers can order the event using their telephone.The evening’s line-up includes Prince Naseem Hamed v Billy… Continue reading Pay-Per-View Boxing On Cable