World Cup fever shows no signs of abating as last night’s match up between Italy and Ghana, although not one of the showpiece games of the tournament, brought in 5.5 million adult viewers, a 28.9% audience share.ABC1 Men are clearly loving the chance to see so much football, as 1.8 million of them (44%) settled… Continue reading World Cup Continues To Bring In Viewers

Companies who let their workers watch World Cup matches at their desks could be in for a nasty surprise if they don’t have a TV licence.The BBC is streaming games live over the internet and if a business lets its workers watch the matches without having a licence it could receive a £1000 fine.A report… Continue reading Licence Needed To Watch Matches Online

MediaTel.co.uk has launched a World Cup Media Centre to bring subscribers the most up-to-date media data and analysis from this summers’ biggest sporting event.Working in conjunction with Nielsen//NetRatings, TNS Infosys Exec and Xtreme Information, MediaTel.co.uk will be providing its 140 subscribing companies with the latest daily analysis, with key reports including; TV overnights for ABC1… Continue reading MediaTel.co.uk Launches World Cup Media Centre

Bounty is to sponsor Love Island when it returns this summer, bringing with it more sun, sea, sand and celebrities to ITV1.Ten single celebrities will be staying in a paradise location, attempting to prove themselves the biggest lovebirds in showbusiness.ITV2 will also be getting in on the fun, with Love Island…Aftersun where viewers get a… Continue reading Bounty To Sponsor Love Island

The Daily Telegraph could launch a tabloid edition by the end of the summer, according to a report in The Observer.The tabloid update of the quality daily, claims the report, is part of a wider project to revamp the paper for the “digital age”, with William Lewis, an associate editor at the paper overseeing the… Continue reading Telegraph Could Launch Tabloid

The BBC, Five, ITV and Channel 4 are pooling their resources to launch the UK’s first high definition (HD) trial broadcasts to terrestrial aerials.A joint statement released by the broadcasters said that 450 people are involved in the test which, if successful, could mean HD broadcasts on the highly popular freeview service (see Digital Television… Continue reading Broadcasters Could Bring HDTV To Freeview

Sky is believed to be considering the launch of a new sports channel to go with its existing four, after being awarded a new TV licence under the name Sky Sports 4.Its current channels include Sky Sports 1, 2, 3, and Sky Sports Xtra and it has rights for major sports such as football (see… Continue reading Sky Considering Launch Of New Sports Channel

The Digital Radio Development Bureau (DRDB) is to launch its first press advertising campaign this month, with a series of ads appearing in a broad cross section of national newspapers.The content driven ads will highlight the range of programming available on DAB digital radio stations and will mostly appear around television listings and in weekend… Continue reading DRDB Launches First Press Ad Campaign

PayPal are launching a mobile payments service with EMI which will allow customers to buy music direct using their mobile phones.The PayPal mobile payments “Text to Buy” service works by customers texting a code to a dedicated mobile payments number which will be printed in adverts. Once the customer verifies their identity through a PIN… Continue reading PayPal And EMI To Sell Music Via Mobiles

Nuts, the weekly men’s magazine published by IPC, is sponsoring UKTV G2’s Football Fanatics World Cup programming, which kicks off today.The four-week deal sees Nuts sponsor around 60 hours of UKTV G2’s football programming with 480 x 10 second sponsorship credits. The deal also means that the Nuts and Loaded websites will feature online support… Continue reading UKTV G2 Goes Football Nuts