ITV Sales has today announced that Clerical Medical, the pensions and investments provider, is to sponsor a package of prime-time dramas on ITV’s family of channels in a deal worth around £2 million.The deal covers the new series of Life Begins this autumn on ITV1, Where The Heart Is, new drama Jane Hall on ITV1… Continue reading Clerical Medical in £2 million ITV Sponsorship Deal

According to reports in the trade press, MTV is looking for a digital agency to provide support for the launch of a user-generated content channel.The reports claim that the broadcaster is intending to launch a television channel made up wholly of user-generated content, with negotiations with the agencies expected to be finalised some time later… Continue reading MTV Could Launch User-Generated Content Channel

In the absence of any football, Eastenders was last night’s big winner, attracting an average of 6.1 million adult viewers (a 40% audience share) with its intoxicating mix of gritty storylines and cockney camaraderie.Also on BBC1, New Tricks was a hit with viewers, getting a peak audience of 4.7 million adults and an average figure… Continue reading BBC1 The Big Winner On Night With No Football

Ofcom today announced an international agreement securing near universal availability of Freeview in the UK by 2012, as well as international agreements to support the further expansion of digital radio.Ofcom led the UK delegation at the International Telecommunication Union’s Regional Radiocommunication Conference in Geneva, where it was agreed that the UK will be permitted to… Continue reading International Backing For UK Digital Switchover Plans

Advertisers have little to fear from PVR use, according to new research carried out by Sarah Pearson of Actual Consumer Behaviour (ACB) and Patrick Barwise of the London Business School.The study, funded by a consortium of Ofcom, Channel 4, Five and Initiative, was revealed yesterday at a meeting of the Media Research Group.The aim of… Continue reading Research Suggests Advertisements Still Viewed Live By PVR Viewers

Trinity Mirror has released a disappointing trading update for the 26 weeks leading up to July 2 2006, with group advertising revenues for the period expected to fall by 10.6% year-on-year, excluding acquisitions completed in 2005 and 2006. Including acquisitions its advertising revenues for the period are expected to fall by 8.4%.Like for like advertising… Continue reading Ad Revenues Expected To Fall At Trinity Mirror

Trinity Mirror, the UK’s largest newspaper publisher, this week becomes the first to offer e-vouchering through its portfolio of regional newspapers.Trinity Mirror is using Thomson Intermedia’s ‘Vouching’ solution across its 240-plus regional titles. E-vouchering provides electronic proof of advertising, and is supported by the major planning and buying agencies.Instead of advertising customers being sent hard-copy… Continue reading Trinity Mirror Offers E-Vouchering

By far the biggest audience last night was for ITV1’s Spain v France World Cup coverage, with a peak of 9.6 million adult viewers watching a great game of football where the French eventually emerged as 3-1 winners.An average audience of 7.2 million adults (a 36% audience share) watched as Spain tried their hardest to… Continue reading France Score For ITV1

Television audiences have been booming at the World Cup and advertisers have beenImpacts have been consistently high for each of the knock out games and evening matches in the second round Cup have been attracting consistently large audiences, with even the dull match between Ukraine and Switzerland peaking at more than 8 million viewers.Meanwhile, Vauxhall… Continue reading BBC Worldwide Reveals Profit Rise Of 62% To £89 Million

Profits at BBC Worldwide, the commercial arm of the BBC, more than doubled within two years and grew 62% in the year to the end of March, reaching £89 million.2005-6 is the second consecutive year of record profitability for BBC Worldwide. In 2003-4 the company produced a profit of £37 million and in 2004-5 this… Continue reading BBC Worldwide Reveals Profit Rise Of 62% To £89 Million