The search for the Big Brother golden tickets continues, with just hours left before the deadline for the innovative competition closes (see Big Brother Seeks Contestants Through Wonka-esque Promo).The golden tickets can be found inside special packets of Kit Kat chocolate bars and, once discovered, they must be verified online for the lucky ticket grabber… Continue reading Who Is The Big Brother Golden Ticket Winner?

Sir Martin Sorrell, Chief Executive of WPP, says that the internet will not take over from traditional media as the primary method for advertisers to reach their audience.Speaking in The Times he said that the continuing strength of the internet does not mean that it will eventually “displace” traditional advertising platforms, even though online adspend… Continue reading Internet Will Not Destroy Traditional Advertising

X Factor: Battle Of The Stars was the winner of last night’s battle of the Reality TV behemoths, picking up 5.3 million adult viewers as busty page-three stunner Michelle Marsh was voted off the celebrity talent contest.X Factor‘s 26.8% adult audience share was comfortably higher than that of Big Brother, which could only manage 21%,… Continue reading X Factor Beats Big Brother

The chief executive of the Office of Fair Trading (OFT), John Fingleton, has said current arrangements for distributing newspapers and magazines, that award local monopolies to wholesalers, may harm consumers and are difficult to justify in terms of competition law.The OFT has just published its revised draft opinion (see Newspaper Society Pushes OFT On Magazine… Continue reading OFT Examines Press Distribution

Google is planning to put a new version of its search engine on television screens with the aim of allowing viewers to “have access to everything”.Eric Schmidt, chief executive of Google, told Business Online that the company believes it can offer a world-beating electronic programme guide which gives viewers with a broadband connection access to… Continue reading Google’s Paid Search Could Head For Television

The BBC has signed an exclusive deal with Infront Sports & Media, the company responsible for the worldwide marketing and sales of the broadcast rights to the World Cup, to allow viewers to watch its games live on broadband.All of the BBC’s group games will be available to stream on its World Cup homepage, as… Continue reading BBC To Show World Cup Games Live On Broadband

Mark Thompson, director general of the BBC, yesterday said that the corporation was the only European group capable of taking on media giants Google and AOL.He made the comments in an interview with the Financial Times where he stressed the importance of the BBC’s continuing overseas expansion, stressing that it was not being funded by… Continue reading BBC Director General Outlines Ambition

HMV is placing a series of advertisements in national newspapers and magazines which allow consumers to respond to them immediately and buy CDs, DVDs and games directly from their mobile phones.The advertisements, to be printed from June 5, will have a unique ordering code for new music, film and game titles. All the customer has… Continue reading HMV To Launch Mobile Purchase Ads

Mobile media company 3 is to launch an irreverent World Cup themed show on its mobile TV service, with previews and reviews of the tournament’s action every day throughout the event.The show, called Berlin or Bust, which features stars like the Kaiser Chiefs and Ray Winstone and includes segments presented by Ally McCoist, will be… Continue reading 3 To Launch Mobile World Cup Show

Magazines have had their position in the purchasing mix further revealed in a new study by Other Lines of Enquiry for the Periodical Publishers Association (PPA), that goes some way to explaining consumer behaviour.Magazines were found to enjoy a high level of brand loyalty, with 73% of purchasers buying the same titles on a regular… Continue reading High Level Of Loyalty For Magazines