BBC One absolutely blew away ITV yesterday, as a peak of 15.7 million adults tuned into the Corporation’s World Cup final coverage, compared with just 3.2 million for ITV1.An average of 10.1 million adults (a 52% audience share) chose to watch the tournament climax on BBC One, while ITV1 could only manage an average of… Continue reading Viewers Choose BBC One In World Cup Final Face-Off

Saturday’s Dr Who season finale managed to bring in a peak of 6.5 million adult viewers, all sitting on the edge of their seats as Rose Tyler tried to fight off Daleks and Cybermen but ended up getting whisked off into another dimension.The emotional final episode saw Billie Piper leave the show, although surprisingly the… Continue reading Dr Who Season Two Overview

Eastenders was once again a ratings winner for BBC One, attracting a peak audience of 6.6 million adult viewers in its 7.30pm time slot.The show brought in an average of 6.2 million adult viewers (a 41% audience share) on a strong night for BBC One. Preceding the soap, Seaside Rescue, where the RNLI beach lifeguards… Continue reading Viewers Choose BBC One On A Bad Night For ITV

The BBC has seen its viewing share in all homes fall from 36.2% a year ago to 34.9% in an average week, its annual report revealed today.However, in multichannel homes its share shows just 0.1% difference to last year, at 29.8% compared with 29.7% last year. The figures, based on BARB, were released as part… Continue reading BBC Viewing Share Falls

France dumped Portugal out of the World Cup last night and a peak adult audience of 10.8 million adults saw them do it, with Zidane’s first-half penalty proving the difference.BBC1’s coverage attracted an average audience of 8.5 million adults (a 41% audience share), of whom many would no doubt have been cheering on les blues… Continue reading Portugal Defeat Attracts 10.8 Million Adults

ITV’s in-house promotions agency, ITV Creative, is working with top directors in the industry for the first time, in order to launch a series of high-impact promotional campaigns around key programming.ITV Creative’s 75-strong team comprises producers, directors, copywriters and designers. The unit produces around 1,250 on-air promotions a year from the X Factor to Coronation… Continue reading ITV Launches Emmerdale’s Biggest Ever Promotion

Fru Hazlitt, chief executive of Virgin Radio, announced today at the Radio Festival that Virgin will be renewing its national analogue licence on “substantially reduced terms”, saying that it was a great day for the digital future.Virgin, talkSPORT and Classic FM have all applied to Ofcom to have their analogue licences renewed in the coming… Continue reading Ofcom To Reduce Radio Analogue Licences

Coronation Street attracted a peak audience of 7.6 million adult viewers to its 8.30pm edition last night, ahead of its nearest rival Eastenders, which peaked at 7.3 million.The average audience for the 8.30pm Coronation Street was 7.2 million adults (a 40% audience share), while the earlier edition, at 7.30pm, brought in an average of 6.9… Continue reading Coronation Street Edges Out Eastenders

Following Chrysalis Radio’s ground-breaking restructuring of its commercial operations last month, it has announced further appointments to the new management team responsible for its merged sales division.Chrysalis has appointed three account directors to manage the teams handling the top 20 agencies in London. They are Jennie Stubbs, currently group head of sponsorship and promotions, Dan… Continue reading Chrysalis Radio Sales Announces Management Line-Up

Emap Entertainment is launching an online dieting and healthy eating website from its hugely successful women’s magazine Closer, as part of the company’s strategy to expand key brands across multiple platforms.The site will be promoted heavily via Closer magazine, reaching more than 1.3 million women a week along with support from other on and offline… Continue reading Emap Launches Closer Website