ITN is to receive a £1 million boost from shareholders and has unveiled a rebrand which will see each division given its own identity, with news, consultancy, production divisions, archive and multimedia operations all included.The £1 million will go to ITN On, the company’s 3G and broadband business, and the ITN archive service, ITN Source.… Continue reading £1 Million And Rebrand For ITN

The first interactive ad campaign to be launched across Freeview has had 9-10% of viewers pressing their red buttons, reveal newly released figures from ITV.The T-Mobile ad, the first from ITV and Emuse’s interactive ad initiative, has allowed advertisers to target the seven million Freeview households in addition to the digital satellite homes where the… Continue reading Results For First Freeview Interactive Ad

Freeview could be set to overtake satellite by the end of the year if it continues its current rate of growth. The service currently reaches 27.3% of all households, with satellite reaching 31.5%.Digital terrestrial recorded a year-on-year increase of 8.3% in market share, with digital satellite recording a 2% increase, according to the Trends in… Continue reading Freeview Could Overtake Satellite By End Of Year

UK visitors to sports and gambling websites peaked during the second half of Thursday’s big match between England and Paraguay, with 230,000 people visiting them between 6pm and 7pm, according to research from Nielsen//NetRatings.As was the case the day of the England v Paraguay game, one in ten people online last Thursday visited a sports… Continue reading Football Fans Flock To Websites

ITV and Pact have agreed new terms of trade in the area of new media rights which will allow audiences to access ITV’s most popular programmes throughout the run of a series or up to 30 days after a programme has been broadcast.The deal means viewers will be able to watch repeats of the programmes… Continue reading New Media Rights Deal For ITV

The England v Trinidad and Tobago match on ITV1 last night drew in a massive 14.5 million adult viewers (a 75% audience share) and averaged 9.9 million adults throughout the match (66% of all adult viewers).England’s hard fought win was easily the night’s big winner, with an hour long Eastenders the only other programme coming… Continue reading England Match Wins It For ITV1

GCap Media is to launch a late night quiz show with no advertisements which will be funded entirely by premium rate phone calls, according to reports in the press.In a first for a commercial radio venture, the show will be almost entirely uninterrupted, with no advertisements and just three songs played during its two hour… Continue reading GCap Media To Launch Ad-Free Quiz

Nielsen Media Research has updated its TV costings and methodologies, a process it began in January of this year, in order to both improve the way it works and to stay on top of the rapid changes occurring in the media industry.Over the past three years Nielsen Media Research discovered that digital costs for ITV… Continue reading Nielsen Media Research To Release Amended TV Costings

The opening game of the World Cup is expected to be the most watched sporting event of the year, according to new figures released by Initiative.Their ViewerTrack research shows an average live audience of 63 million individuals across 27 surveyed markets for the opening match between Germany and Costa Rica, and once they have received… Continue reading World Cup Opener Audience Figures Could Reach 150 Million

Sony Ericsson, in conjunction with Emap², is to start one of its biggest UK branding campaigns to date in support of its Walkman phone.The campaign (put together by Sony Ericsson, Mediaedge:cia and Emap²) will run across a wide range of Emap’s media platforms in an exclusive deal designed to promote the Sony Ericsson Walkman phone… Continue reading Sony Ericsson To Launch Campaign In Support Of Walkman Phone