ITV has signed a three-year deal, starting next season, to show the final stages of the UEFA Cup in an agreement believed to be worth £25 million.The deal covers the 2006-7 to 2008-9 seasons and will give ITV exclusive broadcast rights for the quarter-finals, semi-finals and final of the tournament. In addition, the broadcaster gains… Continue reading ITV Gets UEFA Cup Rights

UBC Media has raised £3 million in order to invest in digital music download technology that allows listeners to buy music from radio stations via a handheld mobile device.The songs will be available for download from digital radio stations, with reports in the trade press putting the cost of each song at £1.25 (60p more… Continue reading UBC Media To Invest In Digital Radio Download Technology

Last night’s eight o’clock match between Ukraine and Switzerland drew millions of viewers to BBC1, even though it might well have been the dullest match of the tournament so far.A peak adult audience of 8.4 million adults watched the Swiss and Ukrainians attempting to edge their way to a quarter final match against Italy. An… Continue reading 8.4 Million Watch Bore Draw On BBC1

England’s gripping win against Ecuador brought in a massive 16.1 million adult viewers for BBC1 yesterday afternoon, as Beckham’s battlers overcame the South Americans.An average of 12.6 million adults watched the game (giving BBC1 a 74% audience share) and were treated to a tense affair which England did just enough to win. An average of… Continue reading England Win On BBC1

Big Brother‘s Friday night eviction was well watched, with viewers clamouring to see who the public would kick out of the house.Lisa, a 27-year-old upholsterer from Manchester, was the public’s choice and the live eviction was watched by a peak of 5.2 million adults, making it the most watched programme on at the time. The… Continue reading Big Brother Eviction Brings In Viewers

Advertising expenditure in the UK rose by 2.6% to nearly £19 billion in 2005 when measured at current prices (i.e. before accounting for inflation), according to newly released figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA).After adjusting for inflation the rise means a 0.6% increase in real terms… Continue reading Advertising Expenditure Almost £19 Billion In 2005

Celltick is to launch the world’s first idle-screen mobile marketing platform, LiveScreen Media, which will enable brands and operators to reach millions of mobile users simultaneously.LiveScreen Media delivers teaser messages directly onto the phone’s idle screen when the handset is not in use, and these ads can take the form of sponsored content, brand campaigns… Continue reading Idle Mobile Screens To Become Marketing Platform

M:Metrics, the mobile marketing authority, has announced the deployment of its M:Meter, the first commercially-available mobile device meter designed to measure the behaviour of mobile content consumers in the UK and US.M:Metrics is the only research firm to measure the audience for mobile media and it has recruited more than 1,000 mobile phone users, who… Continue reading New Measurement System For Mobiles

M:Metrics, the mobile marketing authority has announced the deployment of its M:Meter, the first commercially-available mobile device meter designed to measure the behaviour of mobile content consumers in the United Kingdom and US.M:Metrics, is the only research firm to measure the audience for mobile media and it has recruited more than 1,000 mobile phone users,… Continue reading New Measurement System For Mobiles

ITV has unveiled its line-up for September/October, with a host of big hitters returning to our television screens in the hope of rescuing the channel from what investment bank Morgan Stanley has called a “spiral of despair”.Caroline Quentin returns in the award-winning comedy/drama Life Begins alongside Alexander Armstrong, while the irrepressible David Jason dons his… Continue reading ITV Wheels Out Big Guns For Autumn