The internet will become the primary medium for the distribution of all content, according to the chairman of the IAB, Richard Eyre, who was speaking at the company’s Engage 2006 conference in London yesterday.“As we enter a phase where true convergence begins to take place, the internet will become the primary distribution for content,” he… Continue reading Internet To Become Primary Medium For Distribution Of All Content

Strictly Come Dancing on BBC One once again proved more popular than ITV1’s The X Factor, being watched by more adult viewers for both the main programme and the results programme on Saturday night.The first instalment of the ballroom dancing contest was seen by an average of 8.4 million adults, a 43% audience share, whilst… Continue reading Strictly Come Dancing Wins More Viewers Than X Factor

Interactivity and personalisation will be key to the future success of mobile television, according to a new report commissioned by mobile phone company Nokia.This Box Was Made For Walking, conducted by Dr Shani Orgad from the London School Of Economics, examines the future impact of the platform on the broadcasting and advertising industries, predicting that… Continue reading Interactivity And Personalisation Key To Success Of Mobile TV

Emap Radio has been awarded the new FM local radio licence for Liverpool and will launch CityTalk, the group’s first all-speech service.Emap beat off competition from nine other applicants including UTV, Chrysalis and GCap, to be awarded the licence by regulator Ofcom (see Talk Radio Looks Likely For Liverpool).The licence covers an adult population (aged… Continue reading Emap Radio Wins Liverpool FM Licence

The growing new media industry in the UK could be damaged by the EU’s Audio Visual Media Servies Directive, according to the House of Lords EU Committee.The committee has written to Shaun Woodward MP, minister for the creative industries and tourism, to set out its concerns. The letter is timed to inform the European Council’s… Continue reading EU Directive Could Damage New Media In The UK

The Evening Standard newspaper has once again felt a circulation loss after the introduction of the two new free newspapers onto the London market, dropping 2.4% month on month to 281,915 copies in October’s ABCs.The paper, which increased its cover price from 40p to 50p in August (see Standard Raises Price As London Lite Launches),… Continue reading Evening Standard’s October Circulation Drops

NTL Telewest has confirmed that it will shortly enter discussions with ITV regarding a possible merger of the two broadcasters.In a statement released to the London Stock Exchange, the cable giant said: “NTL confirms that it has advised ITV of its interest in exploring a possible combination transaction and has scheduled in an initial conversation… Continue reading NTL Telewest Could Merge With ITV

The Advertising Standards Authority has rejected a complaint that the words “great sound” relating to DAB digital radio were misleading in a leaflet published by digital multiplex operator MXR.The leaflet, illustrating the benefits of DAB, included the subheading “Great Sound”, saying “If you really love music, you want… digital-quality sound – and that’s what DAB… Continue reading ASA Rejects Complaint That “Great Sound” Of DAB Is Misleading

Emap Advertising has developed a new research panel to gain consumer insight and aid clients in maximising the effectiveness of their campaigns.“The Inside”, which will go live from 15 November, will consist of a panel of 10,000 + members, aged 15 years and over, who have been recruited from a wide range of Emap’s media… Continue reading Emap Advertising Launches New Consumer Insight Panel

Freeview has developed a new brand in order to engage with consumers and communicate the central values of the free-to-air digital television service, such as its simplicity and one-off cost.‘Free TV Land’, which has been developed by Branded and design agency 999, carries the strapline “where great TV is free” and will be used across… Continue reading Freeview Develops New Brand To Raise Awareness Of Platform