Loopholes will be exploited by advertisers, undermining measures to cut the amount of high fat, salt and sugar advertising aimed at children that is set to be introduced, according to an alliance of health, medical and consumer organisations.The National Heart Forum, whose members include the British Medical Association, the British Heart Foundation and Which?, and… Continue reading Advertisers Will Exploit Loopholes In HFSS Ad Restrictions

The BBC has published a study, which will give television producers valuable insight into the viewers that they are making programmes for.The comprehensive research, which is available to anyone who wants a programme commissioned by the BBC, is broken down into eight sections, including “parents”, “over-55s” and “children”.“Weekends are the perfect time to watch ‘Together… Continue reading BBC Publishes TV Audience Insight Research

Commercial stations increased the average amount of hours that listeners tune in each week across all demographic groups, and whilst some BBC stations have increased their hours in certain groups, other groups are listening to BBC stations less than they did in Q2, according to figures released by RAJAR alongside the Q3 data release.In the… Continue reading Commercial Radio Boosts Hours Per Listener Across All Demographic Groups

Many music-focused radio stations recorded a year on year increase in their weekly reach, with Xfm boosting its reach by almost 50% and BBC 6 Music adding just over 40% year on year, according to the Q3 RAJAR results.Xfm is now listened to by 1.1 million people, an increase of almost 5.5% compared to last… Continue reading Music-Focused Stations Boost Weekly Reach

Ofcom has said that the UK’s second national digital radio multiplex will be up for grabs from next month, with the potential for up to 10 new national digital radio stations by the start of 2008.Applicants will have three months from the licence being advertised in November in which to lodge their bids, by some… Continue reading Second National Digital Radio Multiplex Shortly Up For Grabs

What’s On TV, IPC Media’s television listings magazine, will launch a website for the title in the New Year, whatsontv.co.uk.The site will offer users a multi-channel TV listings guide, TV news and gossip, coverage of all the major soaps, previews of the day’s top programmes and an in-depth TV film guide.Philippa Brown, managing director of… Continue reading What’s On TV To Launch New Website

Ofcom is to allow advertisers to sponsor entire TV channels and radio stations for the first time, instead of just individual programmes.Following a wide-ranging consultation conducted in February, the communications regulator now intends to amend the broadcasting code to expand sponsorship opportunities, enabling the sponsorship of any channel, as long as that channel only shows… Continue reading Ofcom To Allow Sponsorship Of Entire Channels

Outdoor advertising company JCDecaux has taken the £5 million advertising contract for panels on 50,000 BT phone boxes across the UK from rival Clear Channel.“This is a great opportunity to market a product that has universal penetration and is an integral part of the cityscape,” said Jeremy Male, UK chief executive at JCDecaux. “It is… Continue reading JCDecaux Takes £5 Million Contract From Clear Channel

Radio network Heart will shortly launch a new multi-million pound campaign to position itself beyond the platform of radio, building Heart into a lifestyle and entertainment brand.The push will involve television and cinema ad campaigns with high profile media and retail partnerships, as well as special events, master classes, brand extensions and station-led promotions, together… Continue reading Heart To Expand Brand Beyond Radio

A new online system is set to go beyond time-shift and on-demand television facilities, with the launch of TIOTI, described by one of its founding partners as a giant personalised digital video recorder online.The system is “like TiVo for the internet,” according to Paul Cleghorn, who developed the service as a reaction to waiting for… Continue reading Next Generation Of Online TV To Launch