There has been a shift in the way people watch television programmes, with consumers wanting more control over their viewing, according to the Olswang Convergence Consumer Survey 2006.The survey discovered that Sky+ is considered the second most important and desirable device after the mobile phone, with the most popular reason for streaming and downloading being… Continue reading Consumers Want More Control Over TV Viewing

Chairman of Ofcom, Lord David Currie, has said that internet developed content may overtake broadcast TV and that on-demand content is the future for young people.Speaking at the Ofcom annual lecture in London, Lord Currie said that a new approach to regulation would be required in the future, which will be vital to the economic… Continue reading Internet Developed Content Could Overtake Broadcast TV

Carlton Screen Advertising is launching a new marketing campaign to promote cinema advertising, in an attempt to remind the media industry that cinema ads stand up against other mediums.The campaign, which arose after talking with media planners about consumers’ growing media multi-tasking habits, will focus on the premise that cinema-goers are fully engaged and less… Continue reading Carlton To Launch Campaign To Promote Cinema Advertising

BSkyB has signed deals with communications companies Orange and 3, which will mean that all Orange 3G customers will now be able to receive up to 23 Sky mobile TV channels and 3 customers will have access to up to 27 channels.Customers will be able to get live news, sport, music, entertainment and documentaries from… Continue reading Sky Signs Mobile TV Deals With Orange And 3

Outdoor advertising has a tremendous future, especially in the digital world, according to chief executive of Future plc, Stevie Spring, who was on the panel at MediaTel Group’s Media Question Time, held in London last night.“I think out of home has been the new broadcast for a very long time,” she said. “The ability of… Continue reading MQT: Bright Future For Outdoor Advertising

By the year 2020, 50% of advertising expenditure will be online, according to Richard Eyre, chairman of the IAB, who was speaking at last night’s Media Question Time, hosted by MediaTel Group.“I think with the traditional media all going online – television, radio, newspapers, magazines at least – that the difference between their online products… Continue reading MQT: 50% Of Adspend Will Be Online By 2020

ITV must get rid of the Contract Rights Renewal, take a good look at its programming and scheduling and appoint an inspiring leader if the broadcaster is going to survive in the modern world.This advice to the broadcaster emerged at MediaTel Group’s annual Media Question Time event, held in London last night.“[ITV] does need a… Continue reading MQT: ITV Must Scrap CRR

Communications giant Orange today unveils its new £9 million multi-platform advertising campaign, promoting its new and existing mobile and broadband packages.The campaign will run across TV, print, online and outdoor as well as instore and features a series of wind-up toys that represent togetherness, reminding people to stay in touch with friends and family all… Continue reading Orange Unveils £9 Million Multi-Platform Ad Campaign

Chelsea’s 2-2 draw against Barcelona in the UEFA Champions League attracted an average of 5.2 million adults to ITV1 last night, taking a 25% audience share from 7.30pm to 10pm.Eastenders, on between 7.30pm and 8pm, managed to gain just over eight million adult viewers on average for BBC One, a 41% share, whilst Holby City… Continue reading Champions League Attracts 5.2 Million To ITV1

Google’s UK ad revenue for this year will be around £900 million, overtaking Channel 4 for the first time, according to the broadcaster’s chief executive, Andy Duncan.“If we want to protect the fantastic legacy of UK broadcasting, we need to wake up to this sooner rather than later,” Duncan told FT.com in reference to his… Continue reading Google’s UK Ad Revenue Higher Than Channel 4’s