Cinema has topped traditional media with advertising revenue up 11.1% year on year, according to the latest Nielsen Media Research figures, which show a total of £119 million in ad revenue was spent on cinema from January to September.Cinema advertising growth leads over press, which declined 0.4%, whilst outdoor fell by 1.8% and TV by… Continue reading Cinema Tops Traditional Media With High Ad Growth

In September, 2.3 million UK households clicked-through to a video/movie site from a search engine, racking up over 6.7 million click-throughs in total, according to the latest data from internet research company. Nielsen//NetRatings.Family households accounted for over half (53%) of all these click-throughs whilst young couples without children are twice as likely to be responsible… Continue reading 6.7 Million Click-Throughs To Video Websites In September

The launch of Five’s new drama, Tripping Over, managed to lure just over 800,000 adult viewers on average during its 10pm to 11pm timeslot, taking a 5% audience share.The original series, written by the creator of Cold Feet and Life Begins, follows a group of 20-somethings travelling from London and Sydney who meet on a… Continue reading New Five Drama Attracts Less Than One Million Adult Viewers

Director of programmes at Five, Dan Chambers, is to leave the channel by mutual agreement after five years, with former Flextech executive Lisa Opie appointed as managing director of content.“Dan has done a good job at Five and has been a wonderful colleague,” said Five’s chief executive, Jane Lighting. “However we now need a creative… Continue reading Chambers Leaves Five

In September, 2.3 million UK households clicked-through to a video/movie site from a search engine, racking up over 6.7 million click-throughs in total, according to the latest data from internet research company, Nielsen//NetRatings.Family households accounted for over half (53%) of all these click-throughs whilst young couples without children are twice as likely to be responsible… Continue reading 6.7 Million Click-Throughs To Video Websites In September

The longer a person spends with an advertisement, the more likely they are to remember the brand, the ad message and buy the actual product, according to new research published by Viacom Outdoor.The study, labelled Total Recall, was carried out by TNS and suggests that the amount of time people spend with an individual execution… Continue reading Viacom Outdoor Release New Advertising Research

Online newspaper sites in the States gained more that 58 million hits in September, according to a Q3 Nielsen/NetRatings report conducted for the Newspaper Association of America (NAA).This was the highest amount of unique visitors for paper sites ever, the industry group said; with on average over 56.9 million people visiting newspaper sites each month… Continue reading US Newspaper Sites Get Over 58 Million Hits In September

GCap Media has signed a £900,000 deal with Sky, which will see the broadcaster integrating into Classic FM’s morning programming for the next six months.From today, during the Simon Bates Breakfast Show, Sky will be endorsed by the radio DJ, who will present the Sky TV Guide, a synopsis of the programmes that Bates thinks… Continue reading Classic FM Signs £900K Deal With Sky

The one-off special of the Royale Family screened on BBC One last night was watched by an audience of 7.3 million adults on average, taking around a 33% viewing share in the 9pm to 10pm timeslot.Earlier in the evening, Coronation Street gained 8.8 million adult viewers (39%), whilst Emmerdale took 6.7 million (31%) and Heartbeat… Continue reading 7.3 Million Watch Royale Family Special

The Sun newspaper has cut its cover price from 35p to 20p in the Granada region, in an effort to boost the title’s circulation and keep it above the three million mark.It is thought that the Granada region accounts for some 250,000 sales of the newspaper. The title is said to be unpopular in parts… Continue reading The Sun Cuts Cover Price To Keep Circulation Up