Freeview has developed a new brand in order to engage with consumers and communicate the central values of the free-to-air digital television service, such as its simplicity and one-off cost.‘Free TV Land’, which has been developed by Branded and design agency 999, carries the strapline “where great TV is free” and will be used across… Continue reading Freeview Develops New Brand To Raise Awareness Of Platform

Consumers are disinterested in using their mobile phones to view audio-visual content, according to the Olswang Convergence Consumer Survey 2006.In the 2005 survey, 70% of respondents did not want to watch TV on a mobile phone. Despite the launch of a range of mobile TV services in the past 12 months and despite the mobile… Continue reading Audio-Visual Content On Mobile Phones Proves Unpopular

Spooks on BBC One once again managed to outperform ITV1’s new drama, Vincent, gaining an average of 5.2 million adult viewers compared to 4.8 million for the Ray Winstone drama.Vincent has boosted its audience in the past few weeks (see Spooks Battles Vincent), last night taking a 23% audience share, compared to 24% for the… Continue reading 5.2 Million Tune In To Spooks

MediaTel Group, in association with Medionyx, will host its latest seminar on the ‘Future of Radio’, with top industry figures promising a lively and eventful session.With panellists including chief executive of GCap Media, Ralph Bernard, whose company’s Q3 results will have been released the previous day, the debate will undoubtedly be memorable, with valuable insight… Continue reading MediaTel Group Hosts ‘Future Of Radio’ Seminar

BBC radio is being listened to via the internet more than ever before, with latest monthly figures from the Corporation showing that 12.5 million requests were logged in September.The Archers on BBC Radio 4 was the most popular on-demand programme on the BBC Radio Player, with 682,304 listens over the month, while Chris Moyles on… Continue reading BBC Radio Listening Via The Internet Reaches Record Levels

Channel 4 Radio will become the first radio station to be based in the virtual society of online phenomenon Second Life.The move will give the fledgling station, channel4radio.com (see C4 Makes History With Radio Launch), access to the 1.2 million members of the online population, which continues to grow each month.Channel 4 Radio will also… Continue reading Channel 4 Radio To Broadcast Through Second Life

ITV is to launch a new research and development division, ITV Imagine, which will be central to generating new ideas for the broadcaster.Pele Cortizo-Burgess, the executive vice president and director of account planning at ad agency Foote, Cone & Belding in New York, will lead the team of around 14, which will be broken into… Continue reading ITV To Launch New Division To Bring In New Ideas

Strictly Come Dancing on BBC One gained more adult viewers on Saturday evening than The X Factor on ITV1, with 7.8 million on average compared to the singing contest’s six million.The X Factor took a 31% audience share in the timeslot, whilst the celebrity ballroom dancing competition took a 40% share. Come Dancing‘s results programme,… Continue reading Strictly Come Dancing Gains More Adult Viewers Than X Factor

Chairman of Ofcom, Lord David Currie, has said that internet developed content may overtake broadcast TV and that on-demand content is the future for young people.Speaking at the Ofcom annual lecture in London, Lord Currie said that a new approach to regulation would be required in the future, which will be vital to the economic… Continue reading Internet Developed Content Could Overtake Broadcast TV

Sales of digital televisions, set-top boxes and recorders have overtaken sales of analogue equipment for the first time, according to market researcher GfK.In the three months to September, the company revealed that digital sales accounted for 51% of all television equipment sold. Information gathered from 20,000 stores showed year on year growth of flat screen… Continue reading Digital TV Sales Overtake Analogue For The First Time