The return of Strictly Come Dancing proved a hit for BBC One on Saturday night, drawing in an average of 8.2 million adult viewers, a 39% audience share, in the 8pm timeslot.The later edition of the celebrity ballroom dancing competition took 7.1 million adult viewers or a 35% audience share, with its nearest challenge coming… Continue reading Strictly Come Dancing Proves Popular For BBC One

Timing and volume restrictions on television advertising of high fat, salt and sugar foods aimed at children is the preferred option in the fight against childhood obesity, according to new research commissioned by Ofcom.However, the research, undertaken by Opinion Leader Research (OLR), shows that the majority of those surveyed believe that regulation is needed because… Continue reading Tighter Regulation Of HFSS Food And Drink Ads Is Needed

The IPA has launched the next stage of the TouchPoints integrated planning database, which is a major step towards enhancing media planning across the industry.The system brings together a wealth of data into an integrated planning system that is able to create a single source measurement of likely contact across all media.“[TouchPoints] is something that… Continue reading IPA TouchPoints Goes Live

Rupert Murdoch’s News Corp has put a variety of already screened programmes from its Fox network in the US onto his recently acquired social networking website, MySpace.com.With an aim to building web traffic and broadening the audience for its TV shows, the programmes will be available online for free and will run exclusively for three… Continue reading News Corp Puts TV Shows On MySpace For Free

City AM, London’s free business newspaper, has launched CITY M, a bite-sized news service that is delivered direct to mobile phones.The move is a first for a daily paper and provides advertisers with a new platform in the shape of banner ads and pop-ups, which could potentially be personalised for the user.At 6pm, users of… Continue reading City AM Launches Direct To Mobile Phone News Service

Social networking site and MySpace rival, Bebo, is on target to overtake eBay as the most searched for UK brand on the internet, according to the latest analysis from Hitwise.Since May, Bebo has been the second most searched for brand in the UK after eBay, measured as a share of UK internet searches by Hitwise,… Continue reading Bebo Set To Overtake eBay As Most Searched For Brand

ITV1’s one-off action thriller managed to gain more viewers than the debut of BBC One’s new drama series, starring Jane Horrocks.The Outsiders, featuring former Eastenders actor Nigel Harman, was watched by an average of 4.4 million adult viewers in the 9pm timeslot, taking a 22% audience share.Meanwhile on BBC One, The Amazing Mrs Pritchard, a… Continue reading New Programmes Dominate Tuesday Night Telly

The Heathrow Express, the fast rail link between Paddington station and Heathrow Airport, has launched a new advertising campaign to target the business audience.The campaign will run until next summer, appearing in the London edition of The Times, Telegraph, Metro and free newspaper thelondonpaper. It will also run on key business websites such as Interactive… Continue reading Heathrow Express Launches New Ad Campaign

GCap Media will shortly launch a new department, known as Spice, which aims to offer clients more integrated and innovative solutions across GCap’s portfolio of brands and platforms.The department brings together the existing sponsorship and promotions team, commercial programming department and entertainment and event promotion specialists.The department, led by Anna Pennington, will have four divisions:… Continue reading GCap Media Launches New Department

Sharon Osbourne’s talk show once again struggled against Paul O’Grady’s return, with the X Factor judge taking less than half the viewers than Lily Savage’s alter ego on Friday evening.Osbourne’s programme was watched by one million adults in the 5pm – 6pm slot, whilst O’Grady proved popular, taking an almost 20% share of the audience… Continue reading Osbourne Struggles Against O’Grady