The coincidence of a slowdown in the US economy and the fall-out from the dotcom marketing boom that occurred at this time last year is forcing media groups to tighten their belts and warn investors of slackening revenues. Advertisers are being cautiously prudent with their budgets in fear that economic conditions in the States might… Continue reading Monthly Ad Revenue Update: Climate To Remain Chilly For Advertising In Coming Months
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Forrester forecast that worldwide Net commerce, both B2B and B2C, will hit $6,789.8 million in 2004 according to latest figures, this figure represents 8.6% of total revenue gained through sales. Whilst North America will continue to dominate during this period of growth, other markets such as Western Europe will start to catch up as a… Continue reading Worldwide e-commerce Forecasts From Forrester
Exploding mobile Internet usage and subscriptions won’t make up for a 36% decline in traditional mobile operator revenues, leading average revenue per user (ARPU) to fall 15% in Europe by 2005, according to a new report by Forrester Research. The report asserts that mobile carriers’ operating profits will disappear in 2007 and take six years… Continue reading Europe’s Mobile Internet Won’t Pay For UMTS, Says Forrester
Zenith Media is expected to release a report today warning that the recent decline in the dotcom sector will lead to a slowdown in advertising growth during 2001. Global advertising growth will fall to 6% next year as adspend by internet companies is slashed. A year ago Zenith predicted growth in worldwide ad expenditure to… Continue reading Zenith Report Forecasts Adspend Slowdown As Dotcoms Slump
According to the FIPP/Zenith World Magazine Trends 2000/2001 report, Global ad spend, which has been rising steadily since 1994, is set to increase by 5-6% annually until 2002. In 1999, the total global adspend figure for magazines was $40bn which was a 6% increase on 1998.