Below is a comparison of the most recent set of ad growth forecasts for 2001 and 2002, by country and region. The consensus growth for the UK this year is -3.1%% and 0.7% respectively. North America comes in at -5.9% for 2001 and -0.5% for 2002. Zenith Media and ABN Amro ad growth forecasts ÂÂ… Continue reading 2001/2002 Advertising Growth Forecast Comparisons, By Country/Region
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The growth in worldwide advertising expenditure is set to remain above 6% for the next three years, according to new forecasts published by global advertising group, Zenith Media. In 2000, growth is expected to accelerate to 6.5%, with levels in 2001 and 2002 holding above 6%. North America is set to be the fastest-growing region… Continue reading Worldwide Adspend Growth To Stay Above 6%
Total UK advertising expenditure is set to fall slightly next year, by 1.0% to £9.6 billion, according to the latest growth forecasts from Media Planning Group (MPG), compiled last month. Whilst this is still negative growth, it represents a palpable slowing of decline, from the 7.6% fall expected by the close of 2001. These figures… Continue reading Media Planning Ad Forecasts For 2001 And 2002 Are At The Low End
With adspend expected to fall by around 2% in 2002 and a tough 2001 already experienced, the outlook for advertising agencies is ‘at best lacklustre’, according to a report from ABN Amro released this morning. The broker is expecting ad spend to decline by 1.9% next year, with marketing services growth coming in at around… Continue reading Pressure On Ad Agencies Expected In 2002, Say ABN Amro Analysts
The Zenith Optimedia Group released its annual December forecasts yesterday and provided a glimmer of hope for the advertising industry by forecasting a small rise in advertising expenditure in 2002. World Advertising Expenditure Summary ($ current prices) 2000 2001 % change 2002 % change 2003 % change 2004 % change North America 149,572 141,039… Continue reading Global Advertising Forecasts From Zenith Offer Some Hope To Industry
In its latest media economy forecasts, Optimedia predicts that UK advertising will see an upturn in Q3 2002 and boldly forecasts that a decline of 2% in overall growth in 2001 will be followed by a 2% increase in 2002. Estimated Total Advertising Revenue and Inflation 2000 2001 2002 2003 2004 2005 £ millions… Continue reading Media Revenue & Inflation Forecasts From Optimedia
Global advertising forecasts from ABN Amro show a continuing decline across most regions, with the UK market forecast to drop by 6.1% this year and 1.1% in 2002. Europe as a whole will show a slightly more modest decline of 4.3% this year and 1.0% next year. North America, meanwhile, is to show a weaker… Continue reading Global Advertising Forecasts From ABN Amro
A period of advertising spend decline should not be justification for investors to turn their backs on healthy, major media companies, according to Jack Myers, chief economist of Myers Reports. Reiterating a point that he has stressed a few times recently (see Forecasts), Myers today called for investors to recognise the ongoing value of major… Continue reading Media Industry Is Experiencing Loss Of ‘Dead Weight’ Not Inherent Value, Says Myers
The US hi-tech publishing advertising market continued to deteriorate throughout September, according to the latest in a series of updates (see Hi-Tech Ad Volumes Show Further Deterioration In US, According UBM) from United Business Media (UBM) this morning. UBM’s interest in this area comes through its hi-tech publishing group CMP Media. During the month CMP… Continue reading Hi-Tech Advertising Deterioration Continues, Hammering CMP Media’s Profits
US online advertising is forecast to grow by 12% in 2002, to $5.3 billion, according to Myers Reports data compiled in August. Online joins local cable advertising as the only two media that are now expected to increase “in a year that is now shaping up to be even worse than 2001.” Jack Myers notes… Continue reading Online Companies Provide ‘Role Model’ In Difficult Economy, Says Myers