The advertising industry looks set for its worst year since the recession of the early 1990s, as Zenith Media has downgraded its global forecasts yet again. According to a report on FT.com, the agency is now predicting a global adspend decline of 2.6%. A couple of months ago it estimated a 1.5% fall. The US… Continue reading Zenith Cuts Ad Forecasts Again
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Player numbers and revenues for global wireless gaming are set to boom, according to a report to be released by market analysts Datamonitor. According to forecasts from the new report – Global Wireless Gaming – combined revenues from the US, Europe and Asia Pacific markets will grow, from an estimated $950 million in 2001 to… Continue reading Wireless Gaming Revenues And Player Numbers Set To Boom, Says Datamonitor
Recent months have seen increased consolidation with the media market as the increasing trend towards globalisation leads to one independent after another being snapped up by the ‘big boys’ of the industry. The name in the frame for the past month has been Tempus, which seemed likely to be bought by French advertising agency Havas… Continue reading Insight Analysis: The Media Agency Landscape, Consolidation And Globalisation
New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the Internet, despite a continually growing online population who are spending more and more time online each month. Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand… Continue reading Brand Marketing Must Improve To Exploit Potential Online Audiences
The long-term growth factors for the internet industry will continue to drive development of the Net marketplace, even though current market conditions will temporarily hinder their near-term effects, according to a new report from Jupiter Media Metrix (JMM). According to a new Jupiter report, the key long-term drivers that initially made the internet so promising… Continue reading Internet Growth Prospects Remain Despite Dotcom Downturn, Says JMM
Recent reports point to a bright outlook for internet advertising as spending on online ads increases. Nielsen//Netratings reported recently that in June 2001, the top advertisers in the US spent $143 million on online campaigns with financial services companies dominating this group. “The financial ads are an example of the current trend in the world… Continue reading Bright Outlook For Internet Advertising
User traffic to online music sharing site Napster has declined by 36% over the last two months, according to data from Nielsen//NetRatings. At the same time, usage of other, less well known file sharing sites, such as KaZaA, BearShare, Audiogalaxy and iMesh, has risen. Nevertheless Napster retains its top spot amongst the all the file-swapping… Continue reading File-Sharing Sites Benefit From Decline In Napster Use
There appears to be two opposing trends developing in the online world at present – the advertiser’s view of the web and the user’s. Whilst the former deteriorates, the latter grows more positive. In some ways the internet has suffered from the kind of over-hype that is often bestowed on the latest rock ‘n’ roll… Continue reading Insight Analysis: Does The Obsession With Click Rates Blind The Ad Industry To The Benefits Of The Internet?
Global application service provider (ASP) spending is set to reach $16.1 billion by 2005 according to the Worldwide ASP Spending: Forecasts and Analysis 2001-2005 report from Aberdeen Group. ASP is defined as revenues generated by commercial grade software and related services delivered from a centrally managed facility and is forecast to grow at a 52%… Continue reading ASP Spending Will Reach $16.1 Billion By 2005, Says Aberdeen Group
The superstitial – a method of internet advertising – is as effective in terms of recall, communication and persuasion as a television ad, according to research from Harris Interactive. The superstitial format was developed and is trademarked by online advertising solutions company Unicast. It is a pop-up that uses Flash and Java to create a… Continue reading Superstitials Are As Effective As TV Ads, Says Harris Interactive