US online advertising is forecast to grow by 12% in 2002, to $5.3 billion, according to Myers Reports data compiled in August. Online joins local cable advertising as the only two media that are now expected to increase “in a year that is now shaping up to be even worse than 2001.” Jack Myers notes… Continue reading Online Companies Provide ‘Role Model’ In Difficult Economy, Says Myers
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There is a ‘significant risk’ that the advertising recovery could be delayed until the second half of 2002, according to a report by analysts at ABN Amro, released on last week. The broker predicts that globally ad revenues will decline by 2% next year, following the 5.3% decline of this year. The first half of… Continue reading Structural Erosion Of Ad Market Will Dampen Recovery, Says ABN
The global popularity of SMS – ‘text messaging’ via mobile phone – has generated 750 million messages per day by September 2001 says the GSM Association, representing mobile network operators worldwide. The Association has now upgraded its forecasts for 2001 from 200 to 250 billion total mobile messages globally, 1 billion per day by the… Continue reading 1 Billion Text Messages Per Day By End 2001, Says GSM Association
The latest online ad revenue report from the IAB/Merrill Lynch reveals the extent to which the global ad slowdown has impacted on the US online advertising market. When the UK figures are released later this month it is feared that similar declines in revenue will be revealed. Revenue generated by internet advertising in the US… Continue reading IAB Figures Reflect Impact Of Global Slowdown On Online Spending
The two largest web advertising server companies – Doubleclick and Real Media – are in discussions that could lead to a merger, according to a report on internet.com today. The article claims that Doubleclick, the larger of the two companies, is looking to acquire Real Media’s OpenAdStream technology from parent company PubliGroupe. Switzerland-based PubliGroupe recently… Continue reading Insight Analysis: Consolidation May Help Web Ad Firms Ride Out Tough Times
AOL Time Warner has said that the effects of the slowing advertising industry and the attack on the US two weeks ago are going to cause the company to miss its financial targets. The announcement is a further major indication of the hard times on which media companies are currently falling. The media giant said… Continue reading AOL Time Warner Gives Financial Warning
The deterioration of the US hi-tech advertising market is continuing according to analysts at ABN Amro who have today downgraded their forecasts for United Business Media’s hi-tech publishing group, CMP Media, accordingly. Revenues at CMP are now expected to fall by 23% in 2001, with profits down by a huge 72%. In 2002, revenues are… Continue reading ABN Downgrades CMP Media As Hi-Tech Advertising Continues To Fall
The entire media sector has been substantially downgraded by analysts at ABN Amro, following the attacks on the US on Tuesday 11 September. The broker says that the outlook for advertising has deteriorated ‘significantly’ in the two weeks since the tragedy and there will be a negative short-term effect, particularly for broadcasters. ABN is now… Continue reading ‘Deteriorating Prospects’ For Media Sector
Whilst advertising forecasts for the near-term future were already largely negative, this week’s tragedy in the US is likely to see levels drop even further. Newspaper and television stations are in many cases offering almost blanket coverage of the disaster in New York and Washington. Whilst this means that audiences levels will understandably rise as… Continue reading Advertising Unlikely To Pick Up Following US Disaster
US online adspend fell by 10% year on year in the first half of 2001, according to figures released today by CMRi, the internet division of advertising and marketing communications group, CMR. CMRi estimates that US internet adspend for H1 2001 totalled $1.5 billion. Yahoo continued to drive overall website revenues with a total of… Continue reading Internet Hit By Ad Downturn As Spend Drops 10% In First Half