This year will be a transitional one for the media economy, with continued consolidation of buyers and sellers, developments in technology and an uncertain economy all continuing to play out, according to Jack Myers. Myers says that the major issue facing media businesses in 2002 is the ongoing downturn in the advertising economy. Jack Myers… Continue reading A Transitional Year Ahead For Media, Says Jack Myers
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Advertising growth will remain ‘muted’ for the next few years and will not show a great return to strength by the end of 2002, as some industry observers have hoped. This is the opinion of media analysts at ABN Amro, who in a report released at the end of last week, state that consumer and… Continue reading Global Media Recovery Will Not Bounce Back But Come Slowly, Says ABN Amro
Worldwide spending on magazines is set to rise by over 27% by 2005 according to a new report from PricewaterhouseCoopers, says the PPA. The report forecasts that magazine advertising, highly sensitive to changes in the economy, tends to grow faster than other media during times of economic expansion. PWC forecasts that the magazine market will… Continue reading Worldwide Magazine Spending Set To Rise 27% By 2005, Says PWC
The video streaming market in western Europe is forecast to grow in the next five years, from around US$25 million in 2001 to nearly US$200 million in 2006, according to Video Streaming for Enterprises: forecast revenues for service providers, a new report published by Analysys. Thanks largely to extensive business applications, for corporate communications, training… Continue reading Corporate Opportunities Will Drive Video Streaming, Says Analysys
Yet another survey has found that there is much consumer confusion over interactive television and what it can offer. A new report from Cahners In-Stat/MDR says that whilst the iTV market is now beginning to take shape, the greatest obstacle to growth is a broad misunderstanding of what the platform actually is. This was also… Continue reading Interactive TV ‘Poised For Growth’ Despite Shaky Start
According to a report by Screen Digest, there will be an estimated 10,000 digital cinema screens worldwide by 2005 and within 20 years all cinemas will have switched to digital. The report also predicts that by 2004 almost 100% of major Hollywood studio films will be available both in digital and conventional format. Instead of… Continue reading E-Cinema Will Boost Cinema Advertising By E250 Million Annually, Says Screen Digest
French media and advertising group Havas is expecting 2002 to be another year of negative growth in the worldwide ad market, with CEO Alain de Pouzilhac forecasting a 0-2% decline. The US is forecast to fall by 1.5% and Europe by 2.0%, de Pouzilhac told an analysts’ meeting. Nevertheless, Havas expects that its top 25… Continue reading Havas Sees Worldwide Ad Decline Of 2% In 2002
According to a new survey by SponsorClick, the global sponsorship market is set to experience soaring growth over the next four years. The report Sponsorship 2002 Market Analysis forecasts that by 2005 the global sponsorship market will be worth over £29.1 billion thanks to lucrative deals, primarily involving sports and sporting events. Last year Barclaycard… Continue reading Massive Growth Forecast For Sponsorship Market
colspan=”6″>Global Advertising Growth Forecasts
As a difficult 2001 drew to a close a number of media analysts and forecasters made last minute adjustments to their advertising predictions for the year and for 2002. Below is a comparison of the most recent set of ad growth forecasts for 2001 and 2002, by country and region, taking into account revisions made… Continue reading Global Advertising Forecasts 2002 Round-Up