The superstitial – a method of internet advertising – is as effective in terms of recall, communication and persuasion as a television ad, according to research from Harris Interactive. The superstitial format was developed and is trademarked by online advertising solutions company Unicast. It is a pop-up that uses Flash and Java to create a… Continue reading Superstitials Are As Effective As TV Ads, Says Harris Interactive
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Total ad spend in the US fell from $23.8 billion in Q1 2000 to $22.6 billion in Q1 2001. This fact is reflected in the finding of Competitive Media Reporting who report that spending amongst the top ten advertisers in the US dropped by almost 12% year on year in Q1 2001. Company Q1 2001(Millions) … Continue reading US Corporate Adspend Decline Underlies Global Trend
Much has been written about the unfavourable year-on-year comparisons foisted upon the media industry in Q1 and Q2 2001. Despite this being somewhat self-inflicted (think sky-high TV prices resulting from the dot-com payload) it is worth noting that, on a larger scale, the media industry is in far better shape than it was in the… Continue reading Insight Analysis: Ignore The Comparisons And The Outlook Is Favourable
Despite the current gloom surrounding the technology markets, Strategy Analytics claim that growth in the emerging industries of broadband and wireless content will be worth up to $589 billion by 2005 thanks to an average annual compound growth rate of 26%. Worldwide Revenue Forecasts, Emerging Service And Device Markets ($ billion) 2000 2001 2002 2003… Continue reading Wireless And Broadband Revenues Will Reach $589 Billion By 2005, Says Strategy Analytics
In an interview with the BBC, Viacom chairman and CEO Sumner Redstone commented on the current decline in the media economy, describing his company as an “advertising juggernaut”. He said that whilst the downturn in ad revenue was undeniable, his company had weathered the storm reasonably well and ‘continued to hit targets’. One of the… Continue reading Viacom Chief Says Ad Revenue Upturn Will Be Evident By Q4
The Wall Street Journal this morning reports that Zenith Media is preparing to announce further cuts to its global ad spend forecasts today. Following last week’s reports that Zenith is predicting a 0.8% drop in adspend for the year (see Forecasts), the WSJ today reports that on the release of its quarterly figures, Zenith will… Continue reading Zenith Expected To Forecast Further Ad Spend Declines
PricewaterhouseCoopers has forecast huge net growth in India over the next five years according to a report by The Economic Times Online. Net users in India are expected to number 25 million by 2005, a huge increase from the 3 million online in 2000. India’s huge population is the reason why analysts see it as… Continue reading PWC Forecast Net Boom In India
Mediapost reports that the slowdown in online adspend has caused marketers to become increasingly creative with their online ads. New methods of advertising such as pop up ads are indeed hard to miss but are also considered intrusive and annoying by some net users. “The industry is going through a tough time, and many sites… Continue reading Online Adspend Slowdown Has Created Pop Up Frenzy
The return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from the ever-optimistic Jupiter Media Metrix. The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the most… Continue reading Return From Online Ads Is Higher Than Most Believe, Says Jupiter
The FT reports this morning that media agency Zenith is following in the footsteps of many other analysts and brokers by downgrading its 2001 ad revenue forecasts. Three months ago, Zenith forecasts adspend growth for the year at 3.6% but have now amended this figure and are forecasting a drop in adspend for the year… Continue reading ITV Revenues Will Suffer First Annual Fall For 10 Years, Says FT