ITV advertising could be down as much as 20% in April, according to reports from media buyers, in contrast to analysts ABN AMRO’s forecast of a 10% fall. If the 20% prediction turns out to be true, it will reduce ABN’s full year growth rate prediction from -1.3% to -2.3% and, given that last year… Continue reading Further ITV Revenue Slump Expected In April
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The Guardian newspaper last week unveiled investment plans for its Saturday edition. Weekend magazine is to become a glossy with 60% more editorial pages and two of the newspaper’s weekday supplements – Space and The Editor – will be added to its current six sections. The move follows similar announcements from its broadsheet rivals, the… Continue reading Insight Analysis: National Newspapers Look To Boost Female Readership With New Saturday Offerings
Latest forecasts from Optimedia show online adspend reaching £100m during 2000. This represents a 150% year-on-year increase and appears to defy recent claims of a downturn in the sector. During 2001 the market will continue to perform well, with revenue from advertising predicted to reach £210m, a growth rate of 110%. Since first including internet… Continue reading Internet Advertising Revenue Forecasts
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Source: Optimedia, January 2001 1999 2000 2001 2002 2003 2004 £m 123 135 146 157 168 177 % increase year on year 27% 10% 8% 8% 7% 5% Estimated CPT £39.65 £42.35 £45.36 £49.00 £52.42 £56.09 Media Inflation (%) 8% 7% 7% 8% 7% 7%
Talk of an imminent recession has filled the media trade press in recent weeks. AC Nielsen and the IPA disagreed over the extent of the slump but the message from all sides was the same: the next six months will be tough for the sector as a whole. Blame has been laid on excessive dotcom… Continue reading Insight Analysis: Media Sector Slumps After Unparalleled Year Of Deals
The IPA has countered recent speculation about a slowdown in advertising with research suggesting that more companies will increase their media adspend for the coming year than will decrease it. Nearly half of around 300 respondents to the Bellwether Report, a questionnaire survey of UK-based companies, said that 2001 budgets compared to last year’s spend,… Continue reading Bellwether Report: IPA Counters Claims Of Advertising Slump
The adspend boom enjoyed by many sectors of the media following the huge growth in dotcom companies over the last couple of years is now starting to slow a little. Whilst most forecasts for online retailers and e-commerce companies predict continued growth and increased consumer spend, the marketing budgets for many dotcoms are being tempered… Continue reading Insight Analysis: Media Growth For 2001 Subdued As Dotcom Fallout Takes Effect
News International’s stable of newspapers has begun to tighten its belt as fears over a slowdown in advertising revenue mount. According to reports in the Financial Times, executives at the Times, the Sunday Times, the Sun and the News of the World have set out a budgeting programme which includes a freeze on new hirings.… Continue reading Ad Slowdown Fears Hit Newspaper Publishers