More Ad Revenue Uk articles

Early media buying estimates from trade journal Media Week are indicating that ITV’s advertising revenues will be down by more than 20% in January next year. Year on year in September, revenue was down 18.7% and in October it declined 11.9%, according agency estimates compiled by MediaTel.co.uk. ABN Amro says that if the Media Week… Continue reading Early January Buying Indicators Put ITV Revenue Off 20%

The number of online advertisers in the UK increased by 3% month on month during October, to 2,710, according to LemonAd‘s latest online advertising barometer figures. The figures also show that the number of campaigns rose 1% to 5,370, although the number of actual adverts remained virtually unchanged – down just 0.1% to 12,932. The… Continue reading UK Online Advertising Shows Slight Growth In October

Over 50% of companies that currently advertise on the internet plan to increase their online ad budget over the next year, according to a new study published today by ISBA. The study, conducted by research company Arc, shows that 70% of brands now advertise online and only 12% expect to see their investment in internet… Continue reading Advertisers To Build Investment In Online Campaigns

Advertising Association The latest long term figures from the Advertising Association forecast that for the period to 2013, UK consumer magazine advertising revenue will grow in real terms by between 28% and 50% rising to between £841 million and £989 million. The Long Term Advertising Expenditure Forecasts report also predicts that during the same period,… Continue reading Insight Sector Report: PRESS – 22.11.01

Revenue Terrestrial: Recent analyst forecasts suggest that in the coming months ITV revenues will not deteriorate further to any great degree, but nor will it improve sufficiently to pick up the full-year average. Despite this, the run up to Christmas is expected to be poor for ITV. Analysts at ABN AMRO are sticking by their… Continue reading Insight Sector Report: TELEVISION – 21.11.01

More than half of internet users in Great Britain who did not shop online last Christmas intend to do so this year, in another indication that the web is becoming more widely accepted as a source for goods and services purchases. According to the November survey of 12,500 British consumers by Lightspeed Research, around one… Continue reading Online Spend To Rise 78% In Britain This Christmas

Internet advertising revenue in the UK exceeded £90 million in the first half of 2001 – an increase of £26 million or 42% on the same period last year, according to the latest research carried out for the Interactive Advertising Bureau (IAB). The study, which measures the industry based on figures submitted by the finance… Continue reading UK Online Ad Revenue Rises 42% In H1 2001

Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts

Shares in ITV companies began to fall this morning as analysts at Merrill Lynch cut their forecasts for the Network’s advertising revenues. Reports quote the broker as pulling back 2001 growth from -14.5% to -15.5%; 2002 figures are understood to have been revised from -2.0% to -2.5%. Poor advance bookings for December are thought to… Continue reading ITV Stock Hit By Merrill Lynch Downgrades

According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’