Great Britain’s leading commercial radio stations saw sales increase by 37% to an average of £5.4 million over the three accounting years to 1999/2000, according to The Prospect Shop‘s Business Ratio report. Profits rose by 101% to an average of £1.3 million last year. “The last three full accounting years have been extremely prosperous for… Continue reading Radio Companies See Medium-Term Profits Growth, Says Report
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Total UK adspend was 6.8% down year on year in July, according to ACNielsen data analysed by ABN Amro – worse than the 4.9% decline the broker had forecast. As expected the bulk of the decline came from the television sector, where revenue was down 11.8%, although this is slightly better than the predicted fall… Continue reading UK Adspend Drops 6.8% In July
UK Advertising revenues have increased on a yearly basis for the first quarter of this year climbing 5.5%, according to figures released by the Advertising Association. Only TV revenue fell, dropping 2.3% to £904.4m, as the effects of last year’s dot com boom became visible. In the US, the picture was far worse with all… Continue reading Insight Analysis: US vs UK, Q1 Ad Revenue Growth Comparisons By Media
Figures released by the Advertising Association (AA) show a buoyant year for business to business (B2B) publishers last year, according to the PPA. The AAÂ’s 2001 Advertising Statistics Yearbook shows that classified ad revenues in business magazines increased by 10.9% year-on-year during 2000 and advertising revenue as a whole increased by more than 3%.
ABN AMRO has downgraded its full year forecast for UK media from 0.4% to -1.6% in response to data from AC Nielsen MMS indicating that during June the market slipped 13.7% year on year. The research and analysis group says its revised forecast reflects “the increasing likelihood that there will be no significant second half… Continue reading ABN AMRO Downgrades UK Media Forecast
Forrester Research has published the Media Buyers’ Table – a source designed to provide UK media planners and buyers with a set of metrics that will enable them to implement more targeted and successful online marketing campaigns. The Media Buyers’ Table uses data collected on websites that participate in Forrester’s online consumer research survey, the… Continue reading Forrester Offers UK Media Planners Internet Metrics Resource
ABN AMRO has downgraded its full year forecast for UK media from 0.4% to -1.6%, following the release of data from AC Nielsen MMS indicating that in June the market slipped 13.7% year on year. The broker says its revised forecast reflects “the increasing likelihood that there will be no significant second half recovery.” At… Continue reading Insight Analysis: ABN AMRO Downgrades UK Media Forecast With No H2 Recovery
Whilst recent RAJAR figures reveal a continuing upward trend in UK commercial radio listening (see Forecasts), this has not been converted into revenue as figures for Q2 show a decline in ad revenue of 14.5% when compared to Q2 2000. National advertising fell by 18.6% but this drop was offset slightly by a fall of… Continue reading UK Radio Q2 Ad Revenue Falls By 14.5%
In keeping with other analysts and forecasters (see Forecasts), Merrill Lynch has downgraded its ITV revenue forecasts citing “growing evidence of advertiser cutbacks or switching” in the TV advertising market. Merrill now forecast ITV revenue growth at -12.3% to September 2001 and see no reason to expect a recovery until around April 2002. Growth for… Continue reading Merrill Lynch Downgrades Spell Further Misery For ITV
More than half of the UK’s internet users are willing to pay for premium content, possibly paving the way for the widespread introduction of paid -for events and information. According to a new survey by technology consultancy iSTRAT, 52% of respondents said that would be willing to pay for good quality information; 80% of these… Continue reading More Than Half Of UK Web Users Willing To Pay For Premium Content