Cinema admissions in Britain boomed in 2001, rising by more than 9% on 2000 with 155.9 million tickets sold. This represents a 30 year high for the cinema industry and comes alongside box office revenues of £645 million, up 12.6% year on year, according to the Cinema Advertising Association (CAA). This growth is perhaps in… Continue reading Insight Analysis: British Cinema – Admissions Strong, Profits Weak
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UK online advertising revenue was for the first time greater than revenue to cinema during 2000, according to a new survey from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The survey shows that internet advertising – in the UK at least – is continuing to grow at a faster rate than any other media previously.… Continue reading UK Online Revenue Overtakes Cinema In 2000
More evidence that 2001 was one of the toughest years ever for the advertising industry was revealed today, as US trade magazine Adweek published its 19th annual Agency Report Card. The figures show that revenue for the 33 US agencies on the survey was down by an average of 3.5%. The year before, at the… Continue reading Agency Revenue Survey Shows Extent Of 2001 Ad Fall
The UK market research industry saw better growth than other marketing sectors in 2001, according to the latest data from the British Market Research Association, reported by the World Advertising Research Center. Turnover at BMRA companies rose by 7.1% last year and although this is lower than the 9.3% growth of 2000, it is nonetheless… Continue reading UK Market Research Markedly Outperforms Advertising In 2001
While press reports declare the UK to be slipping into ad revenue decline the outdoor industry continues to enjoy a boom period. Still one of the market’s smaller players, with around 5% of total adspend, its growth continues, partly as a result of corrosion across other media. Iain McLellan, director of the Outdoor Advertising Association… Continue reading Insight Analysis: Feature: Outdoor Holds Onto Its Place In The Sun
According to a new report by Fletcher, “Online Advertising Grows Up”, by 2004 internet companies will contribute around 10% of the top 10,000 companies’ advertising spend in the UK, around £750 million. Approximately half of this Net spending will go on TV, press and outdoor campaigns, as currently used by such companies as Shopsmart, lastminute… Continue reading UK Dot Com Adspend Set To Rise
According to a new report by Fletcher, “Online Advertising Grows Up”, by 2004 internet companies will contribute around 10% of the top 10,000 companies’ advertising spend in the UK, around £750 million. Approximately half of this Net spending will go on TV, press and outdoor campaigns, as currently used by such companies as Shopsmart, lastminute… Continue reading UK Dot Com Adspend Set To Rise
According to a recent survey by the Office of the Director of Telecommunications Regulation (ODTR), 27% of Irish people now have home Internet access. Although this figure is relatively low compared with other European countries, the survey also found that 41% of these users are under 25, suggesting high potential growth for the future and… Continue reading 27% Of Irish Population Now Online
The Advertising Association has released new forecasts for UK advertising growth during 2001. While TV, radio, outdoor and regional newspaper estimates have been downgraded, the market as a whole is forecast to grow by 3.9% due to healthy expectations for national newspapers and business magazines. Previous New AA forecasts AA forecasts TV 2.7%… Continue reading AA Downgrades Forecasts But Predicts Healthy Outlook For Nationals