This week, leading representatives of the UK radio, TV and outdoor markets have been reporting on their successes and failures in recent months and looking to the future with varying degrees of optimism. On Tuesday, GWR released their full-year results which fell within expectations. Revenues from flagship station Classic FM were reported to be up… Continue reading Insight Analysis: Mixed Outlook For Old Media
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Internet businesses in the UK could boost revenues by an additional £14 million a month by charging for information according to a new study by Mondex. More than half of those questioned said they would be willing to pay a small amount for internet searches, archived news material, music downloads, weather reports, railway timetables, online… Continue reading UK Willing To Pay For Online Content, Says Mondex
The monthly growth in new internet users has slowed, but as the market matures, the amount of time people spend on line is increasing and money making opportunities are emerging, according to new research from Jupiter MMXI. In October 1999, users in the UK spent an average of four hours online per month, but by… Continue reading Internet Can Make Money If Approach Is Right, Says Jupiter Report
The advertising and public relations market place remains ‘very weak’ according to a trading statement from Chime Communications posted this morning (see Chime Sees ‘Very Weak’ Market Conditions). H1 revenues to be 10% down Recent trading is showing some signs of improvement, but against the background of a weak start to 2002 management’s current expectation… Continue reading H2 Advertising And Marketing Recovery ‘Slower Than Expected’, Says Chime
Chrysalis Group this morning said that it “would be premature to herald a return to growth for UK advertising revenue as a whole”, despite the fact that its radio division reported strong revenue growth in March and April of 24%. This compares with a 12% decline over the same period of the radio industry as… Continue reading Chrysalis Sees Improving Radio Revenues, But Assumes No Full Year Positive Growth
Television is holding its own as an effective and memorable advertising medium, despite the entry of new methods into the market. A survey released today by the Chartered Institute of Marketing (CIM) has revealed that TV adverts are most likely to be seen, remembered and enjoyed of all forms of advertising. CIM’s Claire Forbes commented,… Continue reading TV Still On Top For Ad Effectiveness, Says Survey
“Forecasting industry trends and revenues is far more challenging this year than at any other time in recent history. The margin of error cannot be determined through statistical analysis. The degree of uncertainty in the market is extraordinary, impacting so many different areas of media and advertising.” This is according to Jack Myers, chief economist… Continue reading Myers Prefers To Err On The Pessimistic Side In His Forecasting
Marketing spend is on the increase despite forecasts of a recession within the industry, according to the latest Bellwether Report. Twice as many companies raised their marketing spend than cut them in the first quarter of this year. The report, which is published by the IPA and tracks actual client spending intentions within the economy,… Continue reading Bellwether Report: Marketing Spend On The Rise, Says New IPA Survey
—> New research from the Advertising Association suggests that business to business magazines will suffer due to the forthcoming slump in ad spending. Despite a predicted rise in advertising revenue for b2b magazines of 48m (to £1.38 billion) this represents a decline in growth year on year, 3.5% for 2000-2001 compared to 5.3% in 1999-2000.… Continue reading B2B Magazines Suffer As Adspend Falls
UK cinema admissions are predicted to reach 148m during 2001, an increase of 4% year on year, according to the latest figures from the Cinema Advertising Association. Revenue for the medium is also on the increase, pushed by a more adult and female orientated film product. Admissions rose by 3% in the first quarter, compared… Continue reading Cinema Admission To Reach