US cable advertising revenues will increase from $4 billion to $4.5 billion in the 2002/03 season and to $5.5 billion in 2003/04, according to forecasts from Discovery Networks’ sales chief, Bill McGowan, as reported by Jack Myers Report today. McGowan also predicted that basic cable audience share would surpass that of the four leading broadcast… Continue reading US Cable Upfronts Look Stronger, Whilst Network TV Sales Remain Weak
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Online Advertising: Statistics, Strategies, Projections & Trends, a new report released yesterday by eMarketer predicts that US online advertising spending will increase by 11% in 2002, quite a comeback from the 11% drop seen in online spend in 2001. Other researchers forecast similar growth rates, 16 of the 18 estimates compared by eMarketer in the… Continue reading Online Ad Spending Will Bounce Back In 2002, Says eMarketer
Despite some positive indicators for media spending, Jack Myers Report has chosen not to upgrade its outlook for US media in 2002, restating figures released in December. Myers 2002 Media Spending Outlook Medium % Growth $ (x000) % Share Newspapers -2.0% 46,483 25.8 Broadcast Networks -4.0% 15,475 8.6 National Spot TV -9.0% 8,928 5 Broadcast… Continue reading Myers Restates US Outlook For 2002
According to a report in today’s Wall Street Journal, positive signs are emerging for the ad industry with two Wall Street analysts reporting a likely upturn in the market. “We believe the US advertising recession is at its end,” said Leland Westerfield, media analyst at UBS Warburg in New York. “The cyclical recovery appears to… Continue reading US Analysts See Positive Signs In Market Outlook
US radio revenue rebounded in January according to the latest totals released by the Radio Advertising Bureau. National sales were up 2% when compared with January 2001 and local revenue increased by 1% year on year. The combined total for local and national spending also grew by 1% in year on year comparison. The announcement… Continue reading US Radio Rebounds In January
Media and advertising agencies are more optimistic on the outlook for a US media market recovery than are the advertisers themselves, according to the results of a survey conducted by Jack Myers Report. The quarterly Advertising Confidence Index research questions chief executives of client companies (advertisers), media planning/buying agencies and ad agencies, asking about their… Continue reading Agencies More Optimistic On US Media Recovery Than Advertisers, Finds Myers
US online adspend dropped by 14.7% year on year in 2001, according to the latest figures from CMRi, the internet division of CMR. CMRi estimates that internet adspend for last year reached $2.5 billion in the US. The company is expecting to see an upward swing in Q3 2002, with the year ‘already showing some… Continue reading US Online Spend Drops 14.7% In 2001, Recovery Predicted By Q3 2002
Total magazine advertising revenue for the month of March closed at $1.4 billion, a 1.7% decrease on last year, according to the latest data from the Publishers Information Bureau (PIB). Advertising pages for March were 19,350 – down 10.0% from last year. Year-to-date (January-March) advertising revenue decreased 6.3%, closing at $3.3 billion and ad pages… Continue reading US Magazines Revenue Decline Slows In March
Total US advertising expenditure for all media dropped by 9.8% in 2001, according to the latest figures from CMR. CMR estimates that total ad spending for 2001 came in at $94.3 billion, compared to $104.5 billion for the same period in 2000. Hit by a faltering economy in the US, ad spending significantly dropped in… Continue reading US Ad Revenue Falls 9.8% In 2001, Although Comparables Are Harsh, Says CMR
Total US magazine advertising revenue for the month of February came in at $1.1 billion, an 8.2% decrease from year on year, according to Publishers Information Bureau (PIB). Advertising pages by volume for February were 15,326, down 16.3% from last year. Year-to-date, advertising revenue decreased 9.7%, at $1.9 billion, and ad pages were 27,233, down… Continue reading US Magazines Revenues Dip 8.2% In February