UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
More Ad Revenue articles
Madison and Wall has made the analysis based on company results and GroupM figures.
Total revenue, partially offset by digital user revenue growth, dropped 2.5%.
GroupM had forecast the $1tn mark to be reached in 2025.
UK revenue was up 17% as digital continued strong growth.
CTV can ensure brands reach the right audiences, but only when it’s part of a multichannel strategy can it help advertisers get consumers to the finish line.
Kate Harris, former CEO and current regional director at Nabs, talks to Omar Oakes about the challenges of managing work-from-home stress and the benefits of art and creativity for mental wellbeing.
With entertainment on the move, it’s time to optimise — and monetise — engagement from consumers at home and on the road.
This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy.
