Advertising rebounded strongly with the easing of Covid-19 restrictions and the boost of Euro 2020 football coverage.
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UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year. Here, experts share their views on the results.
Morris joined the group, previously Aegis Plc, in 1992 and went on to hold senior positions before founding Isobar in 2003 where, as CEO, he drove its expansion into one of the world’s leading digital agencies.
In her new role, Knight will work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform.
In his new role, Rod Sobral will be responsible for overseeing all of the agency’s global brands and developing new capabilities for the business.
Freebie Shortlist – which was killed off late last year – ended up leading the market in the men’s lifestyle category as the year closed, reaching a circulation of nearly 503,300 readers.
Although the TV listings market remains in decline year-on-year (YoY), the market saw some titles record positive growth during the second half of 2018, no doubt helped by the Christmas period.
Under new reporting methodology The Economist’s combined average global circulation is 1,657,800, while Private Eye hits 234,000 in the UK.