Sky’s group lead of anti-piracy advertising argues that we have the technology to identify sites engaged in illegal activity but there are two things that are holding us back: money and accountability.
More Ad Revenue articles
A theme running through the World Out of Home Organisation conference in Lisbon this week was how OOH can surpass its current share of global adspend over the next five years.
The agency network expects that 2023 will be “a flat year for advertising” and predicts global adspend to grow by $23bn in 2023 to reach $729.9bn.
While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.
The latest Advertising Association/WARC Expenditure Report finds that UK adspend in the last quarter of 2022 decreased by 5.8% – the first time Q4 spend has fallen since 2009.
Despite political uncertainty and a cost-of-living crisis, the UK’s digital ad market grew by 11% in 2022.
In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.
Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.
In brief: Global revenues from advertising-funded video-on-demand services (AVOD) will more than double in the next six years, from $38bn.
UK adspend in Q1 2022 grew 28.3% year-on-year to reach £8.6bn, according to the latest quarterly Advertising Association/Warc Expenditure Report.