Online advertising is set to continue its boom, with revenues reaching £620 million by 2004, according to Fletcher. In 1999 online adspend stood at £50 million, drawn from a mixture of dotcom start-ups and traditional media companies moving to the Net. By 2004, 50% of all online ads will come from dotcoms, says Fletcher. Dotcom… Continue reading Online Advertising To Hit £620m By 2004, Says Fletcher
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The amount and share of advertising spend which is placed on the internet are both set to soar over the next few years, but television will remain the marketers’ preferred medium. These are some of the latest findings from Fletcher Research’s Internet AdWatch survey. As the UK’s online population is set to explode – growing… Continue reading Online Advertising Growth To Outperform Market, But Remain ‘Poor Relation’ To Broadcast