All the latest from Cannes Lions with The Media Leader team on the ground.
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Our industry needs to start appraising media quality through the prism of value and quit using cost as the measure. The rise of principal-traded media and the debacle over MFAs show that we still have some way to go.
It’s up to all of us working in digital advertising if we want to tackle what has quickly become our industry’s greatest threat.
Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.
GroupM’s global president of business intelligence Kate Scott-Dawkins spoke with Jack Benjamin about the state of the global and UK ad markets.
WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
Global SVOD revenues are forecast to grow by $20bn in six years as the main platforms start to value profitability over subscriber growth, according to new research.
The UK out-of-home industry dedicated £411m of its ad revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.
Outsmart, the trade body for the OOH advertising industry, found digital and classic revenues grew by 6.1% and 2.4% respectively across H1 2023.
Worldwide out-of-home revenue will exceed $40bn for the first time this year, according to the World Out of Home Organization Global Market Index Report.