40% of consumers expect to upgrade their homes to connected products, but experts warn that it will be an ‘overwhelming’ transition
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Founded by Benjamin Ayres in 2016, Bagboard distributes paper bags featuring advertising to independent retailers, and are free to consumers, heavyweight and eco-friendly, negating the need for a single-use plastic bag.
The results show that 2 in 5 (41%) UK consumers think it’s a US tradition that has no place in the UK, and that only 13% claim to do their Christmas shopping on Black Friday.
In his new role Benincasa will be responsible for Teads’ Publisher Suite, launching early next year, which aims to bring publishers closer to the advertiser’s business objectives.
Fulford joins from Mindshare where he served as managing partner, and was responsible for redefining the agency’s proposition and driving growth.
As part of its new brand strategy, the men’s media title will also be launching a refreshed Esquire.com/UK to increase the coverage of luxury, style and culture content.
Weaver will be responsible for unifying the data assets and technology across Publicis Groupe UK.
In his new role, Shek will help the organisation meet the challenges of Brexit, as well as work on other key issues including international trade, data and e-privacy.
UK advertising spend has had its strongest second quarter since 2014, with adspend during Q2 2018 up 6.4% year-on-year (YoY) to £5.6bn.
The campaign involves creating and distributing reactive ad copy in print and in line with the day’s news agenda across The Sun and The Times.