More Advertising articles

The UK ad market will grow by 2.6% to a total of £35.7bn this year, according to the latest quarterly Advertising Association/Warc Expenditure Report.

This highly technical and advanced method of measurement may be perceived as a black box, but it delivers a higher magnitude of benefits than the cost of doing the analysis, writes Wavemaker’s modelling solutions partner.

Amazon Ads’ UK MD tells The Media Leader about his dreams of working in the football industry and what advice he would give his younger self.

Spotify beat or met most expectations in its recent quarterly earnings, but hinted at more efficiency and a lower headcount in its quarterly earnings call.

Analysis: PubMatic wants to simplify a booming but fragmented media channel. But simplicity is not a substitute for good strategy.

Analysis: While this proves cinema can still deliver big cultural moments in a way that few media channels can, it’s a pretty high bar to clear regularly.

Barb’s ‘fit for TV’ definition should be supported because it lets media owners widen their distribution while ensuring high standards, writes Vevo’s senior director for Advanced TV.

Analysis: This is potentially a big win for commercial radio’s incumbent players as the UK’s laws around commercial radio aim to keep up as listening has rapidly migrated online in recent years. 

Analysis: The publisher is seeking to aggressively expand into podcasting and short- and long-form video.

Analysis: Strongly growing revenue figures suggests a narrowing of the gap between what advertisers intend and what they do when it comes to reaching underrepresented consumers through media.