More Advertising articles

VIOOH argues that 2020 will be the year programmatic OOH will go mainstream. Demand and supply are certainly growing, yet there are some pretty big hurdles and tricky questions…

Carving out a niche has helped Ink to take flight. CEO Michael Keating tells Michaela Jefferson how it all started with a chance encounter

Governments, NGOs and companies often fail to shift behaviour because they believe changing what people think is enough to change what they do, writes William Hanmer-Lloyd.

The UK’s online advertising and publishing sectors are currently preparing for a major shake-up to a staple component of their trade, but by doing so the market will be forced to mature.

Q2 saw ad expenditure climb 5.8% year-on-year (YoY) to a record £6bn, according to the Advertising Association/WARC Expenditure Report. Here, industry bosses reflect on the findings.

Paul-Georges Picot looks at how left-field buyers seeking to add data-driven personalisation to their portfolio are impacting the sector’s M&A activity.

Despite the half-truths, misinformation and lies, Zuckerberg is right to say that banning political ads on Facebook would be anti-democratic, writes Dominic Mills.

The world’s largest advertising network posted growth of 0.7% with a stronger performance in Europe helping offset weakness in the US

Due to the overwhelming popularity of our London event, the show has been re-branded with a focus on learnings from around the world – while the Manchester show becomes the new UK conference.

There are new audio measurement challenges facing the industry, but OMD’s Flora Williams says it could be solved through the development of an integrated tool.