More Advertising articles

Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.

The evolution of cross media measurement poses some tricky questions, writes David Pidgeon.

The news comes as Dentsu announces a series of organisational changes across Amplifi, following an internal review.

The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.

Stubbs joins from iProspect where she was global president and she will be part of the global leadership team of the WPP agency.

The account covers almost 30 markets across EMEA, Asia and LATAM for the French-owned insurance firm.

More relevant targeting, based on people’s real and recent location behaviours, delivers better outcomes for advertisers, writes Sophie Pemberton.

With retailers under immense pressure, it is imperative stores can be places to spend quality time, and not just money. So get Instagram ready, writes Heather Dansie.

Argos’s ‘Book of Dreams’ ad from The&Partnership might be just good enough to warrant starting Christmas too early, writes Dominic Mills.

Each year in the lead up to Christmas the market has grown, with spend up 4.7% on last year’s record.