More Advertising articles

After years of media disruption, it’s time to set wrongs right with the power of truth, writes Raymond Snoddy.

Twitter’s EMEA boss has announced his departure after eight years with the social media business.

The switch will introduce a number of changes for UKOM endorsed data, perhaps most notably the use of Ipsos’ new single-source, multi-device research panel, which is built around mobile and is 10,000 large.

Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.

The average pundit is, at best, no better than “a dart-throwing monkey”.

There is a growing focus within marketing on the importance of gaining attention, rather than just reach. But how can it be effectively measured?

GroupM’s long-serving forecast specialist, Adam Smith, has died following a battle with cancer.

Michaela Jefferson speaks with one of the UK’s top media planners about his ambitious new plans – and the frustrations helping to drive them.

Facebook is planning to invest with agencies to enable them to deliver competitive advantage in the digital marketplace, according to the social media platform’s director of agencies, UK and Ireland.

Mindshare’s Rosie Kitson outlines how agencies can fulfil their environmental duty without sacrificing their integrity or their bottom line.