As the audio market grows to encompass streaming platforms, podcasts and new tech, agencies are calling for the sector to build a new system to effectively measure it.
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The more Dominic Mills thinks about adland’s new obsession with doing things “Faster, Better, Cheaper”, the more irritated he becomes.
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An “underlying tone of hesitancy” dominates UK business decisions, according to the Q3 IPA Bellwether report.
Podcasting and the rise of online listening – matched with growth in connected cars, 5G and smart speakers – is driving the market towards a new renaissance.
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With new technologies like 5G on their way, improved augmented reality and simplified payment processes, brands are being urged to think harder about their social shopping strategies to ensure they maximise their spend.
‘Brand experience’ currently sits in a silo and is often articulated through tactical means – when it should drive all aspects of consumer influence.