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What has always been Coke’s brand positioning has now morphed into today’s must-have ‘brand purpose’ – and the business has fallen victim to the fad.

Thinkbox, MediaCom, Reach Solutions and Wavemaker were among the winners of the sixth annual awards from Mediatel.

The Tory onslaught against the BBC is more than an attempt at cultural vandalism, writes Ray Snoddy – it’s just plain nuts.

Hugh Fitz Gibbon explains why brands need to develop sound thinking in an audio-first world.

Sustainability will allow us to tackle both collapsing consumer trust and the relentless threat of the tech giants, writes Starcom’s Daniel Coleman.

From the sceptical to the positive, Dominic Mills offers different interpretations of ITV’s recent invite to buy airtime. Plus: Why the turnover rate of Culture Secretaries is no laughing matter.

Publicis Media’s Spark Foundry has announced the hire of Marcos Angelides as its new UK chief innovation officer and head of strategy.

Before 5G rolls out, brands should step back and think very carefully about how they can use new formats to truly enhance the customer journey.

Examining the good, the bad and the evolving, Zenith’s Natalie Grant shares her views on the latest ABC circulation figures for the consumer magazine market.

As the latest ABC circulation figures are released for the consumer magazine market, Mediatel News presents its round-up of the results.