More Advertising articles

As the industry prepares for the ICO’s AdTech Fact-Finding Forum, Damon Reeve offers a guide for the two most important links in the programmatic supply chain.

Unlike so many other retailers, M&S actually wants to show you delicious food in its festive advertising. It’s almost radical, writes Dominic Mills.

Advertising revenues across the Transport for London (TfL) network have gone up £1m since the introduction of the junk food advertising ban, but one stakeholder says TfL could be missing out on millions.

Greggs is switching up its marketing strategy to drive a reappraisal of its brand among customers, as it looks towards vegan and vegetarian food, delivery, hot food and coffee for future growth.

“It hasn’t changed us and we’re only going to focus on ourselves,” said David Norris, during MAD//Fest 2019.

Extinction Rebellion is calling on members of the ad industry to join the environmental activist group and to unite against CEOs who are not doing enough to tackle the climate and ecological crisis.

“We’re one of the best kept secrets in banking, but we’ve decided we need to change that now,” said chief growth officer Rachael Pollard at MAD//Fest London this week.

As the hangovers from Tuesday night’s cocktail of entertainment and celebrity fade, what can advertisers expect for 2020?

Planet V, to be unveiled at ITV’s annual upfronts on Tuesday evening, is a “fully programmatic” and premium advanced advertising platform built by Amobee technology.

The industry should challenge itself to break away from old habits and unlock the full potential of the new publisher currency, writes Demi Abiola.