A host of media folk gathered at Sea Containers House on Tuesday evening to celebrate the official UK launch of GroupM’s new media, content and technology agency created from the merger of MEC and Maxus.
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Dan Hanson and Matthew Bloxham explain how economic challenges and new business threats will impact agencies and the wider advertising sector in 2018
Getting more women into C-suite roles is proving to be an especially laborious task, according to the IPA’s latest annual diversity survey.
The apocalyptic reports on the death of media agencies have been greatly exaggerated, writes Dominic Mills.
Mediatel is hosting its first Out-of-Home Summit on 23 January, bringing together key players to share their views on the sector’s newest developments and challenges, and OOH’s role in the media landscape.
Four days into the New Year and already there are so many talking points: The spectre of an ad-blocking meltdown, trouble at Vice, Snap lols, Hopkins World, JPMorgan’s YouTube fix…and Murdoch calling Trump a fucking idiot.
Based in the Wavemaker Paris office, Hernandez will lead the agency’s relationship with the global L’Oréal clients based in France.
An augmented reality lens featuring Captain Morgan would have appealed to too many users under the age of eighteen, the ASA has ruled.
As of this week 19 Dennis titles will be available on the digital newsstand, including Cross Stitcher, Computer Shopper, Cyclist and Viz.
The ASA has banned an advert from online dating service eHarmony which claims it can match people based on scientific evidence.