More Advertising articles

Television advertising is giving the UK insurance brand an edge over rivals who do not use the medium, according to its marketing director.

Ebiquity’s Michael Karg looks at the trends and dynamics in the market that will determine which brands will thrive in future.

Amber Rudd and Keith Weed have, quite by accident, formed a double act which could lead to change at Google and Facebook, writes Raymond Snoddy

In his new role he will be responsible for the UK’s financial performance and also the team, managing all UK business operations.

Tech giants and online advertising are under intense scrutiny – but is it enough to see power swing back towards legacy media?

Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows.

Look beyond the headlines and we discover more nuanced insights about the evolving nature of attention and trust, writes Fuse Insights’ Nick Drew.

In a speech at the annual IAB conference in Palm Desert, California, Keith Weed, Unilever’s chief marketing officer, warned technology firms of the FMCG business’s need for its consumers to have “trust in our brands”.

Siobhan Kenny, CEO at Radiocentre, explains why tax breaks for SME advertising will boost business growth and help fund the media business.

Grimmer says the distrust in digital marketing was “strange”, adding: “Are we all trying to go back to 1955? Digital clearly works – and it drives positive change.”