Dominic Mills wonders if the excellence of the Financial Times’ journalism can help change the minds of ‘news rejectors’. Plus: why the AA wants to spread the advertising jam around, and how awards schemes discriminate.
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Speaking at the Ad Association’s annual leadership summit, former Ebiquity boss Nick Manning said if advertisers behave responsibly and respectfully towards their customers, people “will respond in kind”.
The author of a new book examining the behavioural biases that influence what we buy tells Ellen Hammett how advertisers can make their campaigns more effective.
The out-of-home sector headed indoors this week to debate its future, and there was a sense of positive change in the air.
A 3.4% year-on-year increase to £22.1 billion marked the eighth consecutive year of market growth, according to preliminary figures released by the AA and Warc.
The report, compiled by industry analyst Peter Field and commissioned by Rapport in association with the IPA, investigates the performance of campaigns investing at least 15 percent of their budgets on OOH.
Speaking at Mediatel’s inaugural Out-of-Home Summit on Tuesday, Simon Valcarcel said no other channels give O2 the same scale, fame and high awareness that OOH and TV do
In a bid to save $400 million, the FMCG brand’s chief financial officer, Jon Moeller, said P&G had reduced the number of agencies it worked with from 6,000 to 2,500, and wanted to slash this by another 50%.
This week: Lucky Generals founder Helen Calcraft on her battle with cancer and sexual harassment; sports executive Rupert Pratt on Facebook and sports rights; and the AA on Remainers and Brexiteers in adland.
Mediatel has added more speakers and topics to the line-up – joining a long and impressive list of brands set to attend.