The partnership will allow the police to investigate and remove sources of invalid traffic (IVT) that have been rapidly increasing across programmatic advertising.
Showing 3601-3610 of 6,755
More Advertising articles
The IPG Mediabrands agency takes over from Carat in Europe and Starcom in the US.
The work will focus on delivering above-the-line creative strategy and campaigns, with brand and product-led campaigns including DTRV and press.
Online advertising grew 11.5% to €22.2 billion between H1 2016 and H1 2017, according to a new report from IAB Europe and IHS Markit.
In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of ‘personalisation at scale’.
Publishers and agencies outline their plans for a more prosperous future in the face of unprecedented challenges and threats.
The Verified Marketplace will be a place to buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun.
Ad consideration was 152% higher among readers with a close relationship to the publisher.
The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.
As the UK braces itself for the annual retail extravaganza, Will Hanmer-Lloyd explains why Black Friday isn’t actually a behaviourally sound sales tactic.