Dangerously literal interpretations from focus groups place market researchers on dodgy ground, writes John Lowery.
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Advertisers are spending the most money on the least effective ads, and the least on the most. It’s an upside-down world, writes Dominic Mills.
Joining the likes of BARB, RAJAR and PAMCo, the first ever Joint Industry Currency (JIC) for mail has launched today.
Media agencies need to free themselves from the fallacy that technology by itself = impact, writes the7stars’ Simon Harwood.
Execs from Google, Total Media, the7stars, Starcom and Mindshare UK give their take on what the latest results mean for the industry.
Admitting 2017 had been a “difficult year”, YouTube owner Google announced new rules on Tuesday to help clean up its content and make it a safer advertising environment.
This week: Rachel Bristow, director of partnerships, Sky; Roy Greenslade on the Guardian revamp; ex-Havas boss Paul Frampton on his future plans
The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
The latest IPA Bellwether survey reveals that 23.9% of marketing executives raised their budgets during Q4 2017; however, ongoing economic uncertainty and growing client caution meant that 15.2% cut their total marketing spend.
With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year’s Consumer Electronics Show, writes Posterscope’s Ahmad Sayar.