The latest IPA Bellwether survey reveals that 23.9% of marketing executives raised their budgets during Q4 2017; however, ongoing economic uncertainty and growing client caution meant that 15.2% cut their total marketing spend.
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With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year’s Consumer Electronics Show, writes Posterscope’s Ahmad Sayar.
Oh dear. It looks like adland has its work cut out as it enters 2018, with new research from Kantar Millward Brown revealing that UK consumers are less-than-pleased with the current state of advertising.
CES 2018 was a showcase in evolution over invention – fewer new technologies, more tweaking to perfection.
Sponsor content: Publishers will need AI to help them truly understand the far reaching effects that changes to their ad experiences have on their visitors, writes Ezoic’s John Cole.
The idea of deliberately creating addiction in social media platforms could – just like it did for the tobacco industry – spell serious trouble.
Global adspend figures are forecast to grow 3.6% in 2018, up from 3.1% in 2017, according to the latest market data from Dentsu Aegis Network.
WPP’s Lindsay Pattison, journalists Torin Douglas and Raymond Snoddy, and Thinkbox CEO Lindsey Clay share their hopes for 2018. Recorded at Mediatel’s annual Year Ahead event on January 10.
Fran Cowan and Richard Davidson have both been promoted and Mike Hine, a former CFO at Fortius Group, has joined the team.
Urine for a surprise with a new Ikea ad…